apetito UK

About apetito UK

Overview The Role and Team This exciting role offers a great opportunity for a creative, ambitious and enthusiastic individual, looking for the next step in their marketing career. We are looking for a bright, talented individual who is excited by the prospect of owning and driving forward a key part of the business. You’ll need energy, creativity and most of all a passion to make a real difference. In this unique role you will be responsible for the marketing of our world leading Softer Foods ranges to both consumers and their carers. The role specifically focuses on our Softer Foods range of meals developed for people with dysphagia (swallowing difficulties). This Queen’s Award winning range makes a real difference to our customers lives, enabling them to live more independently in their own homes whilst enjoying a diet that meets their nutritional needs. See softerfoods.co.uk for more detail on the range. Reporting into the B2C Wiltshire Farm Foods Marketing Team you will be responsible for driving growth of our Softer Foods range through innovative campaigns and strategies. You will work across the whole ‘marketing mix’ covering areas including digital, direct, PR, events, literature and affiliates. Tasked with owning new customer acquisition, conversion and retention plans you will help us meet our ambitious growth targets for the Softer Foods range. You will become an expert in this area and a champion for Softer Foods throughout the business. This is an exciting role in a high-profile area of the organisation, which comes with a real opportunity to make your mark in a successful and growing business. The role is office based, but some travel will be required. Who We are apetito is the UK’s leading supplier of food to the health and social care sectors. Servicing over 400 hospitals, 450 care homes and thousands more through our work with Local Authorities, we produce delicious, nutritious and sustainable meals for people at home or in care. Through our food we look to ‘make a real difference’ to all our customers, up and down the country. Our Values Established in 1958, as a family-owned business, our values sit at the very heart of what we do. We are proud to be a business that ‘makes a real difference’, committed to producing ‘great food to be proud of’. We have developed a range of products designed to ‘enhance health and well-being’ for all our customers. We are proud supporters of British food and farming and focus on using the best ‘ethical and sustainably’ sourced produce. We are driven by a ‘passion for service’, dedicated to feeding some of the UK’s most vulnerable people, offering healthy and delicious meals to customers across the UK. Ethical & Sustainable As a business which operates within food manufacturing, we believe we have an obligation to make a positive contribution on society. With over 300 products in our range, we ensure our produce is ethically and sustainably sourced, working only with suppliers who share our commitment to making a positive impact. We’re a proud member of the Ethical Trade Initiative (ETI), a leading alliance of companies, trade unions and NGOs, that promote respect for workers rights globally. All our new suppliers now operate under the ETI’s guidelines. We are also a member of The UK’s Plastics Pact, an initiative looking to transform the plastic packaging industry in the UK. As part of the initiative, we have committed, along with other ambitious targets, to eliminate unnecessary single-use plastic completely by 2025. We have also made a commitment to our employees – we’re recognised as an accredited Living Wage employer by the Living Wage Foundation. Joining an elite group of FTSE 100 companies and public sector organisations. Responsibilities Create and implement integrated marketing communications strategies and plans to drive growth of the Softer Foods Range. Ownership of all online and offline marketing activity for the Softer Foods range. (The role is predominantly but not exclusively digital - approximately 80% online activity vs 20% offline). Deliver year on year growth in new customer acquisition, conversion and retention. Ownership of our dedicated Softer Foods website – managing content and digital marketing activity to maximise high quality traffic and conversions. Managing Softer Foods social media presence across Facebook and Twitter, responsible for both paid advertising and creating engaging content for followers. Work closely with our agency partners to deliver highly efficient and effective PPC, SEO and display retargeting plans. Ownership of email marketing activity to our database of subscribers driving sales and conversions. Developing and delivering regular cross sell promotions aimed at existing customers to drive higher average order values and encourage trial of new products. Creation of marketing materials and customer communications – ensuring conformance to corporate identity and branding. Planning and delivery of direct marketing campaigns. Work with the in-house PR team to deliver media coverage. Developing and delivering training sessions and materials for staff in the Wiltshire Farm Foods network. Attendance of exhibitions and events to promote the Softer Foods category. Regular reporting on campaign and category performance vs targets. Using Google Analytics and other internal and external reporting platforms. Qualifications Essential: At least 1 year of experience in a marketing or creative industry role with some background in digital marketing. Strong copywriting ability Well versed in MS Office suite Desirable: Degree or equivalent in Business, Marketing or related subject. CIM or equivalent Marketing qualification Experience/previous training in the field of nutrition Driving license Personal Qualities: High level of accuracy and attention to detail Analytical, can interrogate results and data and adapt plans and approach to meet objectives Creative in contributing ideas for innovation and continuous improvement Organised, with a methodical approach to planning and project management Shows passion, drive and ambition to deliver outstanding execution in key projects Self-starter with a can-do attitude, proactive and positive outlook, and willing to experiment with new ideas Strategic and creative thinker Excellent verbal and written communication skills Commercial outlook Effective time management Team player An individual keen to learn and develop their career

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Company Info

Legal Form: co

Company Type: Private

Company Size: 5001 - 10000

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