YouGov

About YouGov

The Company We don’t just collect data, we connect data. We have the best data and the best tools. We continuously challenge conventional approaches to market research, and we disrupt our industry to ensure that our clients always get the best solutions. YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 8 million people worldwide, with 33 million interactions and billions of data points. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. We have 36 offices in 22 countries and panel members in 44 countries. Our values are to be fast, fearless, get it right and trust each other. Our innovative, savvy and highly creative marketing team at YouGov are responsible for promoting the YouGov brand to the world. Our objective is to raise YouGov’s profile among the general public, prospective clients, potential panellists, and the media. We are able to achieve this by creating all kinds of content. From articles that feature in leading publications to client webinars that affirm our thought leader status, and everything in between. The Role Plan and manage marketing campaigns, working closely with content, client management and sales teams to deliver impactful campaigns that generate new business and educate our target audiences on our unique YouGov value proposition and capabilities. Plan and manage customer engagement and communication initiatives for all business areas, such as client events (including our flagship annual client event), webinars, seminars, awards programs and online platforms. Develop and manage a customer advocacy programme and work closely with client management teams to create compelling case studies and use cases. Identify key areas for improvement and implement new structures, processes and marketing programmes to help drive efficiencies and effectiveness within the UK marketing team. Work closely with the content team to identify and help plan and develop needs-based content for key target audience segments. Review and evolve audience segmentation and targeting and our client contact strategy. Plan and develop an effective account-based marketing programme for key client accounts. Work with content and sales operations teams to develop effective sales enablement programmes for all marketing programmes and campaigns. Help prepare, manage and communicate the proposed retention marketing budget, strategy and effectiveness to the relevant areas of the business with quarterly and yearly reporting. The position involves the efficient and independent processing of the marketing-relevant processes according to the applicable directives and regulations. What do I need to bring with me? Technical skills and qualifications Previous B2B marketing experience and experience of successfully developing and implementing new marketing programmes, structures and processes. Technical knowledge of digital marketing tools and channels, including CRM platforms and marketing automation platforms. Experience creating and executing marketing campaigns and programmes that drive customer engagement and advocacy. Advanced understanding of lead generation and the ability to effectively align marketing with sales. Behavioural competencies Excellent interpersonal skills to work with a range of internal teams and stakeholders. Self-motivated with proactive thinking, creativity and strong attention to detail. Outstanding time-management skills with the ability to deliver results to tight deadlines. Benefits: Casual dress Life insurance Work from home opportunities Bonus scheme Subsidised gym membership Company events & social hours Job Types: Full-time, Permanent

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Company Info

Legal Form: PLC

Company Type: Public

Company Size: 501 - 1000

Revenue: 100 - 500 million (USD)

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Job Ads found: 2676

Job Ads per Month: 54.6

Hiring Locations: 53

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