Williams Lea

About Williams Lea

Digital Marketing Executive Competitive DOE plus company benefits Norwich NR7 TSO a Williams Lea company seeks a Digital Marketing Executive to join our team! Are you self-motivated with a “can do” attitude? Are you a highly competent and ambitious digital marketing executive looking to hone their marketing expertise in a dynamic business environment? Do you have experience of planning and running effective digital marketing campaigns including social media, email and PPC advertising and a thorough working knowledge of Google Analytics? How would you like to work for a global publisher who creates and delivers innovative products and technology solutions? Who helps their clients to manage content and enhance their customer engagement with printed, technical, digital and marketing solutions? Sound good so far? Then this is the perfect position for you and you are just the individual that we are looking for! The Job: Ideal role for a highly competent and ambitious digital marketing executive looking to hone their marketing expertise in a dynamic business environment. This role will provide effective digital marketing campaigns for two prestigious public sector contracts that TSO manage, which cover both B2B and B2C markets. You will create appropriate plans to achieve targeted objectives to scheduled timescales and budgets, which will help deliver budgeted sales and meet other stated objectives. As part of this role you will be required to produce clear and articulate monthly written reports as well as feed into business plans. The Fit: Accountabilities Monthly and quarterly client meetings and reports Reporting and presenting to the client on campaign effectiveness, upcoming campaigns, market research results etc. Tracking and reporting on key objectives and associated targets Annual marketing plan within the annual business plan To plan marketing activities across the year to increase audience reach, generate revenue where possible and reinforce brand/product awareness. Developing new marketing strategies and building on the success of existing strategies Email marketing Overall responsibility for the creation and management of email marketing campaigns, including lists, testing and increasing revenue from the campaigns run via the system. Report on the effectiveness of campaigns Market research Support the Research Manager to plan and manage customer satisfaction surveys and market research projects as required to support business development Plan and attend between 6-8 B2B and B2C UK events per year Management of various social media channels Working with the Content Manager to communicate via Twitter, Facebook, LinkedIn, YouTube and developing these channels for engagement and revenue purposes. Tracking all activity and reporting on the effectiveness of campaigns and individual accounts. Advising on new social media channels as appropriate On and offline advertising Managing on and offline advertising campaigns to drive traffic to the website. Sourcing advertising opportunities and placing adverts in local, regional, national and specialist publications. Management of Adwords to driving traffic and sales Video marketing Liaising with agency for creation of video content for website and to support marketing campaigns PR Writing and sending press releases, brand management and other related activities as appropriate. Liaising with agencies as and when required Marketing collateral Creation of leaflets, brochures, branded items for events etc. Copy writing and briefing Graphic Design Supporting business development To work closely with the product development and wider Gazette and Legislation teams to support the research behind new products and services. Providing appropriate marketing support for the team including literature production and event organisation. Managing budgets To allocate and schedule appropriate forecast spend against marketing activities The Experience: Attribute Essential Desirable Skills & Experience Experience of planning and running effective digital marketing campaigns including social media, email and PPC advertising A thorough working knowledge of Google Analytics Experience of working with clients Experience of budget management Experience of attending and exhibiting at exhibitions and conferences Excellent report and copy writing skills Excellent presentation skills – both written and verbal Experience of running market research projects Experience with working in an Agile product environment, where products are continually evolving Experience of User Experience testing Experience of working with business development Experience of working with multiple different customer types and markets at the same time Experience of creating effective digital marketing strategies Personal Traits Proactive Positive and enthusiastic Clear and concise written communication Resilient Organised Excellent interpersonal skills Attention to detail Commercially driven Innovative and creative Self-motivated Client focused Ability to work under pressure A confident presenter and excellent communicator Able to work well in a team and on their own Able to liaise confidently with all stakeholders, including clients, in person or over the telephone Results driven Analytical skills Influencing and negotiating skills Strategic thinker Attainments / Education Educated to A-level Marketing or business degree, CIM or IDM diploma or equivalent marketing qualification Google Analytics course The Package: In return the Digital Marketing Executive will receive a competitive salary and benefits which includes Private Medical Insurance, Life Insurance/Life Assurance, Company Pension, Corporate Eye Care, Personal Accident and Company Sick Pay. Additional benefits such as Dental Insurance, Childcare Vouchers, Gym Membership, Charity Donations, Employee Offers, Retail Vouchers and Season Ticket Loan are offered at a discount on a salary sacrifice basis. You will also have the opportunity to work for a global employer; and dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects. TSO / Williams Lea positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Please note: Due to the high volume of responses received for this role we will not be able to contact all applicants directly. If you have not heard from us in four weeks please consider your application unsuccessful.

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Company Info

Legal Form: GmbH

Company Type: Private

Company Size: 5001 - 10000

Revenue: 100 - 500 million (SGD)

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Job Ads found: 7617

Job Ads per Month: 155.4

Hiring Locations: 110

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