Webdura Technologies

About Webdura Technologies

We are looking for a Digital Marketing Lead to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in the principles of search engine marketing (SEM)including search engine optimization (SEO.).You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) Infopark, Kochi Department: Digital Marketing Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook, Twitter, Linkedin etc) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud Keep abreast of PPC and SEM trends Requirements Proven experience as a Digital Marketing Executive with 3- 5 years of experience Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Solid experience in e-commerce marketing is an added advantage Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills BSc/BA in Marketing, Digital Media or a related field/B tech; AdWords certification is a plus

Synonyms

Technologies (from Job Ads)

Hiring Locations

Headquarters

Loading map...

Company Info

Legal Form: Limited

Company Type: Private

Job Ad Metrics

Job Ads found: 115

Job Ads per Month: 3.3

Hiring Locations: 4

Data Info