VerticalScope

About VerticalScope

VerticalScope enables the world to share expertise and discover knowledge on the subjects they love. The mission is driven by our communities, and we are seeking an experienced strategist who is an accomplished storyteller to build a new brand from the ground up. Partnering with creative and design, the Brand Strategist will define the brand’s editorial style and tone of voice, based on community data, logic, and your strategic expertise to differentiate a brand from the very beginning. Who you are This role is for someone who has approximately five to seven years experience in storytelling, brand definition, and editorial execution. It’s someone who has written to live, and lives for creative writing. It’s someone who has exerted influence across a major brand’s online content, and has enabled a large group of teammates with a clear brand style guide. What is the role? A key leader in a newly developed Community & Growth team, so it is the first new role to be hired in the team under new leadership. With that, the role creates and oversees a brand strategy’s content style guide and tone of voice. This includes building an operations plan to execute and influence the writing across the business -- especially how we speak to our community on forums, in support, and across online channels. Responsibilities Develop the brand narrative, and the go to market creative voice Define the organization-wide editorial style and tone of voice guide Build an operations plan to bring to life your content strategy across teams, especially Community Management and Support Inform the brand strategy’s roadmap to market, and its intersection with existing properties Institute a site-wide content strategy into ongoing releases Write brand rationales in collaboration with the Creative/Product Design team You will achieve In the first 3 months, you will: 1. Jump right in to improve the writing across the Community and Growth team, and product releases 2. Join the brand development project, reviewing the progress to date, and play a lead role in informing the brand strategy 3. Build an operations plan to execute a content strategy for the site platform 4. Review user interviews and conduct any further research to inform your work In 6 months, you will: 1. Build your editorial style guide & tone of voice 2. Have assumed responsibility for content updates across teams (Support, Product Releases, Search) 3. Be a part of the team that creates a brand & content strategy In one year, you will: 1. Be the point of contact for business-wide brand narrative building 2. Differentiate the brand through building out cross-channel content for a creative go-to-market plan 3. Grow the user base by identifying audiences that the brand resonates with, and build a content plan to connect with them Other expectations for who you are: 1. You have renowned writing capability with a proven publishing record in online media 2. You are passionate about editorial, seeing through your vision down to the final word, and have created an editorial style guide & tone of voice for a brand 3. You flex between independent creative work and being persuasive in group settings to execute 4. You are disciplined in your own planning, and management of your peer’s work. 5. You know what it means to have taste, and balance data insights with a strong point of view 6. You could have a background in media, creative agency environments, publishing, or tech. 7. You have written content to improve organic search traffic, working with the SEO team is plus. 8. You have an obsession with the bleeding edge of the internet and online forums is a big plus. NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated and ad hoc projects to meet the ongoing needs of the organization. VerticalScope Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender, gender identity, gender expression, sexual orientation or any other protected ground or social area according to Human Rights laws in Canada. If you require disability related accommodation during the application, recruitment and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs. Though we are only able to respond to applicants that are being considered for an actively open position, we sincerely thank all applicants who are interested in working with us and are glad to hear from you.

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Company Info

Legal Form: Inc

Company Type: Private

Company Size: 51 - 250

Revenue: 25 - 50 million (USD)

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Job Ads found: 93

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Hiring Locations: 6

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