Vegas Golden Knights

About Vegas Golden Knights

Position Summary Reports to the Senior Vice President - Chief Marketing Officer (the “CMO”), the Director of Brand Experience is responsible for the development and implementation of marketing and brand strategies to strengthen the Vegas Golden Knights brand throughout world. This individual will lead the marketing and creative services teams along with external partners in the planning, development, and execution of marketing platforms and campaigns while also supporting the main revenue streams of the business. The Director of Brand Experience will utilize fan-led, data-driven marketing to drive growth and profitability and will be responsible for providing strategic thought leadership. Duties and Responsibilities Provide day-to-day leadership of the creative team to ensure the Golden Knights brand is executed with consistency across all platforms and in all situations Drive the overall consistency of the look and feel for the entire organization on all marketing channels including print, video, social and game presentation Responsible for the development of cutting-edge creative that is focused on building the VGK brand and maximizing all revenue streams Manage oversight and engagement of agency relationships Direct cross-functional planning, development, and execution of integrated marketing strategies and campaigns at local, regional, national and global scale Direct the approval process of all brand and campaign assets for VGK corporate partner use Plan and execute strategies that are revenue focused, aimed at achieving projected goals across Ticketing, Partnerships, Retail and other business units. Partner with the Business Intelligence team to develop and refine data driven strategies to grow the VGK brand and leverage the entire Foley Family group assets Serve as a thought leader, storyteller and spokesperson to bring VGK corporate positioning to life Work closely with all teams to ensure superior customer service and to support overall company strategy Oversee the Diversity, Inclusion and Belonging initiatives for the organization Qualifications, Skills and Education Requirements Bachelor’s degree in marketing or related field 7+ years’ proven marketing/advertising experience; sports, entertainment, or lifestyle brand marketing experience preferred Demonstrated experience leading teams and agency partners Strong understanding of marketing principles and tools Excellent strategic thinking capabilities Effective oral and written communication skills Ability to work collaboratively in a flat organizational hierarchy with no ego attached A self-starter and team player who exhibits strong work ethic, reliability, and dependability Ability to adapt and adjust to changing needs of the business while maintaining a positive attitude Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment. Must be detail-oriented and must be able to multi-task while managing time successfully. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Synonyms

Hiring Locations

Headquarters

Loading map...

Company Info

Legal Form: LLC

Company Type: Self-employed

Job Ad Metrics

Job Ads found: 23

Job Ads per Month: 1.4

Hiring Locations: 1

Data Info