VIOOH

About VIOOH

Role Title: Product Marketing Manager Reports to: Marketing Director Location: Paddington, London Role type: Permanent, Full-time Let's step back a second - how do we say our name? Well, it sounds like 'view'. It's also a lot shorter than saying 'Viewed Impressions for Out of Home'. We're making it easy to sell and buy digital out of home (OOH) inventory. Our premium marketplace is connecting buyers and sellers, across the globe, simply. We are working to transform the industry and we believe it's important to connect OOH and digital advertising to deliver brand experiences and more meaningful outcomes for agencies and advertisers. Join us as we build out the leading, global out of home (OOH) marketplace. Simply put, it's our mission to make it easy to buy and sell OOH inventory. Role OverVIOOH We are looking for a new leader in our marketing department to help us build our product story. Digital OOH is a fast emerging category and in this role, you'll have the unique opportunity to create and shape our narrative from the ground up, while also defining the strategy for how we'll communicate future product information to each stakeholder group. This is the perfect role for someone who has plenty of experience working in product marketing teams and is ready to go out on their own and build from the ground up. You will build and own our messaging strategy for how we communicate to the market and drive our efforts to help both technical and non-technical audiences understand why digital OOH is essential in advertising campaigns. You will be communicating with multiple stakeholders across media owners, buyers and technology partners. Within this role, you will be working almost closer to our product team than our marketing team (almost!). What we'll expect from you Own the development of creative and compelling content. Collaborate with all marketing functions on the identification and prioritisation of client, partner and market opportunities. Establish buyer personas and continuously update and align the product messaging to all our clients, partners and suppliers' needs and help drive a better brand and product experience. Create and manage our product positioning strategies based on deep understanding of our client, partner and market needs. Engage regularly with clients and partners, as well as our product and commercial teams to drive and communicate deeper awareness of our value proposition and differentiation. Work with our commercial and product teams to ensure all new features developed are meeting customer needs. Help establish VIOOH as a digital OOH tech leader. Work with internal and external stakeholders to build and maintain a competitor analysis; technology, market offers, product releases and business partners, as well as staying ahead on external technological, social and economic factors that may impact product development. Create or contribute and maintain product documents that clearly outline tech specs, features, benefits and applications and work with marketing and commercial teams to build suitable promotions and messaging for new and existing products, globally. Work with our education and training teams to develop product training material as required for new and existing products. What we want from you 8+ years of experience in marketing with five years' experience in product marketing. A clear understanding of the programmatic ecosystem and ad tech. Relevant experience marketing cutting-edge technologies to multiple stakeholders. Experience in, and a passion for, start-ups/scale-ups and an ability to bring an 'I want to build it' mentality alongside a drive for growing revenue and loyalty. Always put the customer first, looking to uncover how to position new features and products and validating your assumptions against real customer feedback and data. Personal attributes and skills Attention to detail is a must! Excellent written and communication skills paired with outstanding stakeholder management skills Ability to communicate technical documents and processes into language and messaging that relevant stakeholders will be able to understand. You need to be flexible to changes, eager to learn, proactive to act, resilient to failure, persistent in making an impact. Comfortable, and even more so excel, working in a dynamic and fast-paced environment. Drive to build things and develop a foundation, we have only been operating for a short time and this role requires someone with a desire to make an impact and a passion and ability to build programmes from the ground up. We're a small team so it's important that you are willing to lend a hand, offer an idea and jump in on multiple projects (sometimes outside your defined job role). You will become a crucial member of our company and will be working alongside our product team, our commercial team and of course, our growing marketing team.

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Company Type: Private

Company Size: 51 - 250

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