United Asia Automotive Group

About United Asia Automotive Group

PRIMARY RESPONSIBILITIES: Primarily responsible in developing effective marketing techniques to promote and analyze brand performance. Conducts research and evaluates new products in the market. Responsibilities: 1. Keeps himself updated of the current market competition. 2. Ensures that the brand is represented in every customer touch point a. Merchandise i. Recommend new merchandise ii. Maintain inventory of merchandise items b. Literatures (brochures/ banners/ leaflets/ price list) c. Advertisement – in coordination with Marketing Team for Advertising d. Events and Activations – in coordination with Marketing Team for Events 3. Monitors brand performance (monthly) a. Sell-in: sales to dealers b. Sell-out: sales to customers 4. Regularly monitors and maintains a benchmarking of all products vs. other brands of similar products (quarterly) a. Research about competitors – products, pricing, specs, promos, branches, etc b. Attend exhibits to benchmark execution ideas of product lines c. Visit competitor showrooms d. Conducts market research and analysis (National and regional data) EDUCATION Graduate of a 4 year course preferably Marketing EXPERIENCE With 1-2 years of marketing experience in automotive or service oriented organizations. KNOWLEDGE - Knowledge of market research, communication methods, analysis SKILLS - Proficient in Microsoft Office (Excel and Powerpoint) - Strong writing and communication skills - Advanced skills in media & public relations - Project Management - Working knowledge of Adobe Photoshop and Corel Draw applications - Driving skills preferred but not necessary ABILITIES - Ability to handle projects simultaneously - Ability to communicate effectively with individuals at all levels CHARACTER Detail oriented with good follow-up skills Job Types: Full-time, Contract Experience: Marketing: 4 years (Preferred)

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