Tradepass

About Tradepass

Marketing Manager The Marketing Manager is responsible for the execution of marketing campaigns. They will be expected to work independently, demonstrate a very good understand of digital marketing tactics and data segmentation and analysis. The Marketing Manager can have more than one resource reporting directly into them. Main Duties and Responsibilities Develop a well thought out marketing campaign for the exhibitor, sponsor, speaker and delegate acquisition Carefully manage spend on the allocated budget, ensure costs are controlled and due process is followed Implement as part of the marketing campaign a smart digital strategy to generate leads, create brand awareness and drive online registrations Work with the branding/web team to create and maintain a user-friendly website and ensure all company- wide data protection policies are adhered to In conjunction with the branding/web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search. Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn, to support and expand our digital presence Manage PR and press relations, appoint (where required) and manage third-party suppliers such as PR agencies, print and mail houses, digital marketing agencies, associations etc. Assist in the preparation and drafting of various communications (email, social media, blogs, etc. …) including at times high-level press conferences Email Campaign, Print & Social Media Manage inbound marketing system, including campaign development and data analysis. Develop compelling custom content Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales Identify appropriate print and social media channels for targeted campaigns Develop and implement customer service response to common complaints and a process in which they are resolved and communicated Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices Strong working knowledge of Email Campaign systems,Facebook,Twitter,YouTube, and Instagram Competencies & Qualifications 2-4 years of experience in Digital Marketing with a focus on content development and/or reporting, knowledge of Search Engine Marketing (SEM) (event marketing experience would be an added advantage) Must be able to present portfolio of work, including writing and digital samples Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy Ability to forge relationships with media Excellent knowledge of digital marketing and data segmentation Excellent project and deadline management skills Qualification: Graduate or MBA in Marketing Experience in conference/event industry (desirable) Job Types: Full-time, Contract Experience: work: 2 years (Required) Client Management: 2 years (Required) 5years: 2 years (Required) Education: Bachelor's (Required) Licence: PMP (Preferred)

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Company Info

Legal Form: Limited

Company Type: Private

Company Size: 11 - 50

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