The iNUA Collection

About The iNUA Collection

The iNUA Collection has an exciting new opportunity for a Marketing Executive to join its Group Office team in Cork! As part of the Group Marketing Team, this role will manage rooms marketing campaigns for a number of the hotels within The iNUA Collection, as well as coordinating the marketing strategies of dining, event, and spa outlets within the hotels. Deliver the marketing strategies as directed by the Group Marketing & Ecommerce Manager Co-ordination of several of the hotels marketing calendars, together with the Group Digital Executive, to ensure frequent and highly creative multi-channel campaigns Manage offline marketing campaigns for hotels, based on these calendars, with the objective of driving room revenue Co-ordinate the non-room marketing calendars of The iNUA Collection hotels, and ensure the execution of non-room marketing campaigns with hotels’ Directors of Sales. Secure advertising space & editorial in newspapers, magazines and radio Proactively manage PR activity for room related campaigns, and nurture relationships with key media contacts. Develop campaign briefs with hotels’ Directors of Sales, and liaise with in-house graphic designers, to ensure highly creative collateral that is relevant to campaigns’ target markets and channels Contribute to the group marketing reporting, including the compilation of a monthly report for hotels, to ensure campaigns are analysed for effectiveness and ROI, and results are communicated timely to the Group Marketing & Ecommerce Manager Monitor marketing and PR trends, to help shape the group’s strategy together with the Group Marketing & Ecommerce Manager Prepare and partake in group trade shows and exhibitions by gathering collateral and ensuring space is up to The iNUA Collection standard Tracks competitions, sponsorship and winners and organize prizes for Group initiatives The ideal candidates should have the following: 3rd level qualification in Marketing Proven experience in a marketing role (2 years+) Experience in hospitality or hotel environment preferred Demonstrable understanding of multi-channel strategies, including offline, PR, digital and social media marketing Strong knowledge of marketing analytics and reporting Up to date with the latest trends in marketing and branding Experience dealing with press and media contacts would be an advantage The ideal candidate should be able to demonstrate the following skills: Strong writing skills, adaptable to various platforms (newspaper, magazine, radio, social media, websites) Proactive and creative personality, with an analytical approach to problem solving Highly organised, with a strong attention to detail Excellent communication and networking skills, internally and externally Ability to multi-task, whilst remaining calm, under high pressure and tight deadlines

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