The Fork

About The Fork

Part of the Tripadvisor group since May 2014, TheFork is a collection of more than 80,000 restaurants in 22 countries: Spain (eltenedor.es), France (lafourchette.com), Switzerland (lafourchette.ch), Belgium (thefork.be), Italy (thefork.it), The Netherlands (thefork.nl), Brazil (thefork.com.br), Portugal (thefork.pt), Sweden (thefork.se), Denmark (thefork.dk) and Australia (thefork.com.au), Argentina (thefork.com.ar), Chile (thefork.cl), Colombia (thefork.com.co), Mexico (thefork.com.mx) Peru (thefork.com.pe) Uruguay (thefork.com.uy), UK, Germany, Austria, Finland and Norway (Bookatable.com), with 20 million reviews, 29 million monthly visits and more than 22 million mobile app downloads. What you will do: As Senior Marketing Manager for Hispanic LATAM, one of your roles will be to ensure that you collect insights from prospects and customers, and benchmark TheFork & other players acting in our market to propose and execute a relevant Marketing Plan that answers to the objectives planned (such as develop our data base, grow on notoriety and increase business volume). Your main responsibilities will be: Being responsible for Marketing plan and budget. Coordinate and manage the teams of PR, Brand, Performance, Special Events (BA food weeks and festivals), CRM and Strategic Marketing and Restaurant Offer, and be in permanent contact with the central ones, becoming the connection point for all of them. Constant Analysis & evaluation of our brand value proposition in the market Promotion of our Brand locally in accordance to guidelines defined by central team, using 360 approach media channels, balancing media buying, social media and brand content. Collaboration with CRM teams to build relevant contact plan for different customer segments using all contact channels (email/ Push/ sms/ website & SSC) and loyalty & referral program Know and use central (SEM/ FB/ Affiliation) & local (partnerships) performance marketing levers to boost bookings and new customer acquisition Coordinate with PR to agree on main messages to convey, to build social / community strategy and determine which local or national gastronomic events our brand needs to be associated with. Track & increase customer satisfaction (NPS, SSC feedbacks..) Lead the B2B team and give it a general overview in order to maximize revenues Optimize and enrich existing monitoring tools to evaluate performances, analyse results and propose action plans for permanent improvement Lead partnership agreements strategies and close big deals with most relevant brands. Who you are: Education in Business Administration or Bachelor's degree in marketing or other relevant area. Have 10 years' experience in Marketing (focusing on digital and offline) with at least 3-5 years' experience in project management Knowledge of 360º media Experience in leading and managing agencies Proven experience in multi skilled teams coordination Strong goals orientation and objectives driven profile High level of leadership, personal drive, self-motivated and passionate Complemented by strong analytical skills Very organized person Capable to manage multiple projects and tasks simultaneously to meet objectives/key deadlines You have a knowledge/experience and good understanding of SEO, web development, usability, design, brand needs, requirement definition and web strategies Interest in the food industry is a real plus. Experienced in Global Companies, having Check and balances abroad and multiple stakeholders. Inspired by finding the HOW to achieve our goals instead of the WHAT needs to be achieved. What we offer: TripAdvisor stock options 3 weeks holiday OSDE Medical Coverage Flexible office hours 15% discount on Viator(offers tickets for tours and activities) Wellness / Fitness reimbursement + Gym Discounts Udemy for Business (Full access to the E-learning Platform) Hertz's Gold Plus Reward membership Office Food(coffee, milk, cookies, cereal, etc) Happy fridayson the office Fun times: Team buildings and Day out to have fun with your team #LI-SA1

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Company Type: Private

Company Size: 501 - 1000

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