TMC ACADEMY

About TMC ACADEMY

POSITION SUMMARY You will maintain the organization’s website and be the in-house resource for all in-house design requests. You will need to work closely with various departments and ensuring the contents of the website are up to date. You are also required to ensure the security of the website and increase the website’s hit-rate. In addition, you will play an important role in planning, advertising, public relations, organising events, product development, distribution, sponsorship and research of TMC. The incumbent is also required to design and develop creative and innovative concepts for various media campaigns including brochures, promotional flyers, posters, newsletters and animating graphics etc. 1. SELECTION CRITERIA: 1.1 Educational Qualification for the Position Degree / Diploma in Multimedia Computing, Visual Communication Graphic/advertising design or equivalent qualification with at least 2 years of related hands-on experience Good written English skills (applicants will be required to complete a test of English fluency). Demonstrated high level interpersonal and communication skills with people from all levels and the ability to influence and impact on and build support for ideas and actions. 1.2 Experience that is Relevant Experience to the Position Good organization skills and the ability to work to priorities and work within deadlines Good interpersonal skills and the ability to communicate with senior management as well as academic and administrative staff at TMC. Good communication skills and understanding of how to deliver information across a complex organization. An ability to achieve high levels of accuracy in one’s work and in validating information received from other areas Demonstrated flexibility to work independently and as part of a team Demonstrated ability to follow written procedures and develop and use administrative tools to ensure very high levels of accuracy. A high level of discretion and confidentiality. Strong analytical and problem solving skills Initiative to stay updated with industry best practices 1.3 Computer Skills Desktop Publishing / Design Software Skills Proficient in CS Photoshop, Illustrator, InDesign, Adobe Creative Suite Excellent computer skills and experience with the Office suite of programs, including word, excel and outlook and data base applications Good computer skills, including the use of designing software like Flash, Photoshop or equivalent and electronic communication devices. Possess good knowledge in WordPress 1.4 Desirable Skills that are not Mandatory Experienced in Relational Database and SQL language Experienced in web design tools including Dreamweaver Experienced in Unix or Linux OS Knowledge of creating dynamic website using PHP & MySQL. Knowledge of Joomla! extension, DocMan Possess good knowledge in WordPress. Experienced in handling the DSLR for photos and videos 1.5 Special Requirements A flexible approach to working hours is necessary, as some events are held outside normal office hours. The work flow of the unit may affect the time of the year when annual leave may be taken. The position description includes but is not limited to the following key areas of responsibility. As such the incumbent may be required to undertake other duties, which are broadly in line with the defined key responsibilities, as directed by the supervisor. 2. KEY RESPONSIBILITIES 2.1 Web Maintenance Conceptualize design, develop, implement, maintain and update website, so as to be in line with corporate and brand identity. Maintaining web content and overseeing day-to-day management of the website Facilitate website traffic To create or edit images and graphics for website use. Maintain & enhance company’s Social Media Platforms Seek to continuously improve website relevance as a portal Ensure the security of the website Register and renewal of domain names Ensuring all links are working properly; i.e. no orphan link Track traffic to the website 2.2 Digital/ Online Marketing Manage SEO rankings Manage Google Adwords and Search Engine Marketing (SEM) campaigns – from setup and optimisation to working with external vendors, if any. Knowledge of Google Analytics and other digital marketing analytics platform/software (e.g: Hubspot), for campaign monitoring and evaluation. Create eDMs using HTML Manage other online marketing tools (e.g.: Unbounce for landing pages) 2.3 Designing of Marketing/ Corporate/ Academic Collaterals Liaise with media to ensure all request forms for design and print jobs are completed, all parties adhere to timetables and the printed material is of highest quality. Create and update marketing materials to be used across various media platforms, both offline and online. Responsible for art directing, storyboarding and message development for creative design work for various online and offline ads, signage and marketing materials. Managing the production of marketing materials, including posters, flyers, newsletters, banners etc. Develop/Design graphics and titles for video productions whenever necessary Any other functions related to your job title or assigned by Director - Marketing and Business Development or designate from time to time which may or may not be related to your job title. 2.4 Approval of Marketing Collateral To ensure that all marketing collateral are signed off by the relevant person in charge in the respective department / Schools before it is published either on print or online. 2.5 Marketing and Recruitment Provide advice to the Director - Marketing and Business Development or designate on opportunities to increase student recruitment at TMC Assist with the development and implementation of the marketing strategy to identify, target and recruit students to TMC Contribute towards the achievement of recruitment targets so that TMC’s income targets are maintained Take part in information sessions to students, parents and community groups as required providing advice on all aspects of TMC courses and government regulations relating to students. Provide professional advice to schools and businesses regarding TMC courses and facilities and the benefits available to students who study at TMC. 2.6 Communication and cross-functional teamwork Maintain open and effective relationships and communication channels with all relevant stakeholders across TMC so as to facilitate the efficient management of students attending TMC. Contribute to building and strengthening teamwork between sales and recruitment staff and staff of other areas of TMC ensuring that sales and recruitment initiatives are communicated and understood. 2.7 Administration and other ad-hoc duties Assist with brochures, gifts requisition and inventory check Photography and videography of school activities/ events Any other functions related to your job title or assigned by Director - Marketing and Business Development or designate from time to time which may or may not be related to your job title. 3. POSITION REPORTING This position reports to the Director – Marketing and Business Development or designate. Job Types: Full-time, Permanent Salary: $2,500.00 to $2,800.00 /month Experience: Wordpress: 1 year (Preferred) Graphic Design: 1 year (Required)

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Company Info

Legal Form: LTD

Company Type: College / University

Company Size: 51 - 250

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