Study Group

About Study Group

As the marketing manager, you will be responsible for the planning and delivery of marketing and communications initiatives, in line with the GTM strategy for India, to create awareness of Study Group products, drive demand generation and increase student recruitment. You will work closely with internal teams to define segmentation and positioning of the product mix and develop subsequent promotional plans and field marketing activity to drive recruitment. Responsibilities and Duties: Marketing and Communications Develop the promotion and communications plan, in alignment with the 'Go-To-Market' strategy for India, in close collaboration with the Associate Director Marketing and corporate marketing teams. Leveraging local market and customer insight, ensure the plan will raise brand awareness of and consideration for our university partners' brands in target country markets and generate leads and applications. Manage the delivery of the marketing and communications plan, supported by the Marketing Executive, to drive student recruitment and achieve profit and revenue targets. Tactics will include multi-channel, intergrated campaigns, including field marketing initiatives, social media, content marketing, direct mail, paid advertising, SEO and PR, ensuring messaging and brand alignment, to deliver an engaging customer experience. Oversee and manage local digital channels, including developing and promoting content on country landing pages, local social media channels and online advertising. Manage and deliver the field marketing element of the plan, to include activity to raise brand awareness through on-site, face-to-face interaction with partners and customers, to drive consideration for our university partners' brands, and generate leads and applications. Activity could include trade shows, exhibitions, product launches, events in public or retail locations, on campus activity and so forth. Partnership and collaboration with Sales to ensure alignment on key field marketing activities to drive student recruitment. Ongoing identification of market opportunities and trends for customer engagement at a face-to-face level. Monitor leads generated and drive them to Marketing Qualified Leads for sales pipeline build up. Ensure consistency of message and brand alignment for every marketing initiative, delivering an engaging customer experience. Day-to-day management of external agencies and suppliers to develop and deliver impactful marketing and communication tactics. Work with distribution channel teams to ensure nationality of diversity, programme diversity, quality, progression, contractual and programme objectives are met for each university partner. Participate fully in the development, implementation and management of the overall Sales and Marketing strategy and business plans, including development and enhancement of our product portfolio, sales channel network and other business model opportunities to drive growth. Support from a marketing perspective with business development in terms of scoping of new markets/countries and new business models. Monitor, measure and report on performance for marketing initiatives, ensuring ROI is measured and marketing budgets are optimised to maximise impact and effect. Financial Management Ensure the marketing plan achieves KPIs. Manage costs within allocated budgets. Provide input to the budgetary and reporting requirements. Measure return on investment (ROI) of all marketing campaigns and optimise budget allocation to maximize effect. Ensure accurate, documented financial reporting requirements are met. Qualifications and Skills Degree level qualification preferably in Marketing and/or business or followed by a post-graduate marketing qualification. Fluency in English, and ideally a second language 5+ years' experience working as a Brand, Product or Field Marketing Manager, developing and executing marketing strategy and plans within a global sales and marketing organisation. Solid experience developing and delivering integrated, multi-channel marketing and communications plans, including experience of digital campaigns and creating content for digital channels Adept at gathering and interpreting competitor and market insights. An understanding of the international business environment and the challenges working across multiple territories. Experience of working in a multi-channel and matrix organisation. Commercially astute but able to balance this against the requirement for academic excellence. Excellent oral communications, and the ability to operate amongst senior stakeholders both internally and externally. ABOUT US Study Group is the leading provider of international education, driving success for our students and partners. We believe in a better world through education and work with universities which are as motivated by driving student success and outcomes as we are. Voted as the 2017 and 2018 Global Pathway Provider of the year, our people are united with the shared ambition of providing a world-class UK education to talented students from across the globe. ORGANISATIONAL COMPLIANCE Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same dedication. Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate. 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Legal Form: LIMITED

Company Type: Private

Company Size: 1001 - 5000

Revenue: 100 - 500 million (USD)

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Hiring Locations: 77

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