SWISSOTEL

About SWISSOTEL

Marketing Communications Manager Primary Location: Singapore-Singapore-Swissotel Merchant Court Employee Status: Regular “ Quality in Life ” Swissôtel Hotels & Resorts is a distinctive group of deluxe hotels where we put the emphasis on our people. We strive to provide a motivating and rewarding environment that attracts inspired and talented people who are willing to bring news ideas, use & develop their knowledge to reinvent their career path. Swissôtel Merchant Court, Singapore is a luxury hotel ideally located close to entertainment and dining hotspots such as Clarke Quay, Boat Quay and Chinatown. The close proximity of the MRT to the hotel makes Orchard Road, Raffles City, all major tourist attractions and the financial hub at Raffles Place, within easy reach. The 476 guest rooms and suites serve the demand of all travelers and offer a choice of accommodation options. The Business Executive floors offer luxurious rooms and suites with upgraded amenities, including an Executive Club Lounge. Facilities include a choice of two restaurants, a bar, Spa & Sport, a free-form swimming pool, 24-hour gym, a column-free ballroom and 4 function rooms. We invite you to be part of the dynamic team as: Marketing Communications Manager General Responsibilities · Develop an annual PR plan with specific goals and budgets as outlined in the hotel's marketing plan. Prepare working plans to achieve goals and meeting deadlines. · Prepare monthly report and media clippings summary. · Organize, supervise and direct photography for advertising, collateral and public relations purposes. · Ensure the department has a comprehensive master photo library for all advertising, collateral and public relations activities. Oversee Marcoms budget & track expenses to ensure cost effectiveness & ROI · Manage Marcoms monthly expense forecast. Establish and upkeep strategic partnerships with external parties, such as banks and media companies. Monitor competitors’ activities and market intelligence and be-proactive. · Produce the Annual Marketing & Budget Plan – Marcoms related Collaborate with retail partners on co-op advertising efforts & events Prepare hotel reports, such as monthly media clipping report, and ad-hoc project report. Attend hotel meetings, e.g. HOD Ops Meeting, daily sales & marketing brief, monthly S&M meeting, and monthly promotions meeting. Foster strong media relations & generate media coverage. Pitch & negotiate for exclusive event coverage or special feature stories Plan, organise & coordinate all regional & brand events · Evaluate sponsorship requests & manage on-ground activation of sponsored events · To perform any other duties that may be assigned by the Management. Follow the workplace safety and health system, safe work procedures, safety rules implemented at the workplace, procedures including reporting of hazards or incidents. Not engage in any unsafe or negligent act that may endanger yourself or others working around you. Use personal protective equipment provided to you to ensure your safety while working. You must not tamper with or misuse the equipment. Ensure that work areas and equipment under your control is safe and without risk to health and safety Public Relations · Pitch appropriate story angles to media with objectives and story targets. · Act as official spokesperson for the hotel when appropriate and respond to all media requests. · Compile and maintain a comprehensive list of media contacts and take full responsibility for the key media by maintaining and developing close relationships, both local & regional. · Invite target media for hotel tour, invite media to experience restaurants, bar and spa. Identify media photo opportunities and liaise with various departments for the photo shoots. · Prepare press releases for appropriate targeted media, locally, regionally and internationally as per the PR activity plan. Proactive pitching to secure media coverage. · Secure opportunities, direct and attend hotel sponsored events, and develop targeted partner relationships. · Plays a key role in community, government relations and VIP activities. · Create and organize press promotional activities. · Identify target media in top market segments and work with PR agencies to acquire air tickets sponsorship for press trips. · Ensure hotel gets into awards list of high profile magazines and travel awards. Responsible for all media initiatives to project a positive image for the Hotel at all times. Disseminate press releases and letters for the Hotel. · Conduct press blitzes when appropriate or/and coordinate with corporate office. · Ensure press kit information is comprehensive and kept up-to-date. Spearhead the growth of SMC by enhancing market presence & developing the brand’s relationship with key business partners. Advertising · Work with the DOSM and respective HODs on the spa, rooms and food & beverage tactical advertising campaign creative and media plans. · Maximizes advertising budget by ensuring that the hotel’s creative message and media activities are consistent. · Review the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments. · Monitor and maintain media schedules as well as prompt settlement of invoices. Manage the A&P spending and budget. E Direct Marketing · Identify need areas, conceptual planning of eDM activities, and oversee their execution with various departments and the direct marketing company. · Take an integrated approach to eDM activities, ensuring a consistent and quality image is projected. · Monitor and review the response rates (via corporate office) on the eDM blasts to improve and take corrective measures. Website and Social Media · Timely and accurate website updates on information and promotions · Develop and implement the hotel’s social media (e.g. Facebook, TripAdvisor) strategies by increasing traffics/fan base with interactive activities. C ollaterals · Coordinate and execute production of printed materials (guest collateral, brochures, F&B promo brochures), with assistance of design agencies, following the specifications stipulated in the corporate ID manual. · Ensure best priced quotations and raise purchase requisitions for all production and printing related services. · Copywriting for all hotel collaterals, brochures, website, newsletter etc. · Supervise and budget for quality gift items as appropriate. Ensure correct usage of hotel logo on gift items as stipulated in corporate ID manual. Assist the various departments in their collateral production. Supervises the production and quality of all displays and temporary signage in the hotel public areas. Update of in-room collaterals. Monitor and approve all collaterals with Hotel mention. Qualifications: Degree in Marketing/Mass Communications/Arts & Social Sciences. Experience in a hospitality or hotel marketing and communications setting is preferred. Minimum 3 to 5 years relevant experience in similar capacity with demonstrated track records. Knowledge of Microsoft Office applications, such as Word, Excel and PowerPoint, and design software, such as Adobe Photoshop. Executives will have reporting line to this position Skills A team player with excellent interpersonal and communication skills with written and oral proficiency in English and Mandarin. Other languages preferred. Decision-making skills are highly required. Extensive experience in all aspects of public relations and media relations. Strong understanding of hospitality or hotel business and market dynamics. Promote teamwork and quality service through daily communication and coordination with internal and external. Display flexibility and willingness to adapt to new situations and/or take up new challenges. Job Level: Management / Supervisory Schedule: Full-time Shift: Day Job Travel: No Closing Date: 23.Feb.2020, 4:59:00 AM Job Number: SMC00846

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Company Type: Subsidiary or Business Segment

Company Size: 5001 - 10000

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