SINGAPORE LIFE

About SINGAPORE LIFE

Roles & Responsibilities Reporting To (Role) General Manager, Consumer Business Purpose of the Role Drive new business across all digital channels. Role Attributes Marketing leader with strong commercial sense and growth mindset to drive new customer acquisition and new business inflow across all DIGITAL channels Deep understanding of consumer behaviors, particularly for Gen X/Y in Singapore to be able to deliver effective content and other marketing tactics to reach to targeted customers for acquisition, engagement and cross/sell Evidence of marketing new products and/or new brands both ATL and BTL; understanding of media market in Singapore Results-oriented digital marketer with strong analytical skills and experience of building an effective hypothesises testing practices, e.g. A/B testing, test & to improve customer conversion funnels, drive channel efficiencies and optimise CPA Resourceful and creative content and communication marketer ideally with good understanding of financial services rules & regulations, be RNFed by MAS for Life insurance and CIS (Collective Investment Scheme, i.e. ILPs/Unit Trusts) to be able to initiate/source/approve customer communication contents across all direct channels Risk-based decision maker with good understanding of product specific risk & control mechanism to be able to document, review and manage change of the controls according to regulatory requirements / business policies Empowering people manager and team player Key Responsibilities Drive direct new customer acquisition (SuperApp & Website) Manage content / digital marketing activities to deliver business objectives (acquisition, engagement and cross sell) Build effective customer communities to drive acquisition and engagement Business owner of public website and company Facebook / LinkedIn Manage marketing team / people

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Company Info

Legal Form: LTD

Company Type: Private

Company Size: 1001 - 5000

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Job Ads found: 483

Job Ads per Month: 13.1

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