SAE Institute

About SAE Institute

Our team has an immediate need for a creative, mid-level Marketing professional with expertise in digital marketing and marketing performance. This is a full time role in Dubai. We are looking for someone who is organised, passionate about the digital marketing space, SEO, SEM and Paid media advertising! Your role to play within our team: Our ideal candidate will work to enhance our brand through proper positioning and use of appropriate online and offline channels, by establishing and maintaining marketing activities in line with our mission and vision as well as agreed upon KPIs. You must be enthusiastic, organised, creative and fearless (but humble), not bothered by all the hats we must wear, good at communication and highly proficient in written and spoken English. You must have an excellent eye for detail, aren’t intimidated by deadlines, can work both independently and cross-functionally with product and sales departments. You need to be absolutely passionate about digital marketing! You will contribute to this role by: Planning and executing the marketing strategy plan within expected timelines, budget and performance metrics. Spearheading all online and offline marketing activities, including events and promotional workshops Tracking, managing and reporting marketing performance and preparing weekly reports on lead generation, website traffic, conversion, as well as managing upcoming and on-going marketing campaigns from concept to execution for both existing and new products. Tracking PIR and ROI for all campaigns and channels, and managing agency relationship by ensuring timely reporting (weekly and monthly) and remedial action taken in line with performance objectives and content strategy. Updating Google Posts, and informing concerned parties of all upcoming and on-going campaigns Brainstorming new and creative growth strategies and support marketing strategy development Carrying out traditional market research and contextual inquiry, showing clear understanding of market segments and customer personas, identifying market and industry trends, and competitor analysis. Skills, Experience and Competencies: Social Media & Paid Social Media Advertising Expertise: Ability to efficiently use all social media channels to successfully boost posts, hashtags, business pages, groups etc. Thorough knowledge and understanding of generating qualified leads for the sales team by effective use of comprehensive tools to create and manage campaigns. It is crucial for this role to have a proper understanding of how social media ads work, in order to successfully reach the right audience. For e.g. – Knowledge of Facebook ads, skills in creative ad experimentation, granular targeting of custom audiences and social media data analytics tools like Google and Facebook Insights Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) Skills: On both data and content levels Data / Analytics Skills: Specifically Google Analytics and Google Data Studio. In addition to monitoring and reporting tools, the ability to gather and use the information to learn about customer behavior and campaign performance, and apply it towards better solutions that would help in boosting traffic and conversions Email Marketing Skills: Creative Email marketing services, ability to create dynamic and well-targeted email marketing campaigns, understanding and utilizing the right tools, metrics and strategies. This includes analyzing click-through rates, thorough identifying of platform navigation and successfully running email campaigns Content writing and editing Skills: In addition to producing articles for blog posts and landing pages, an ability to connect with the right target audience, using relevant messaging and successfully convincing towards the desired action. Keyword optimization: Ability to produce well-written, captivating copy and content, by optimizing creatively incorporated SEO keywords. Keyword optimization is a must to help rank desired content on search engines Drip Marketing Campaigns: Ability to execute and analyse drip marketing campaigns, examining the incoming data and creating robust campaigns, which are measurable, using analytics for future strategies Tech Savvy: Basic understanding of website, web coding, basic content management systems Graphic Design Skills: Basic knowledge of design skills such as HTML, CSS or Photoshop will be an added advantage Experience managing PPC, SEO and Affiliate programs Experience in Ecommerce, Email marketing, and social media Experience in optimizing landing pages and user funnels Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development & constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing IT skills: advanced knowledge of MS Office, Internet tools and browsing methods Minimum 3 years of experience in a Digital Marketing role, and a total of 5 years in a marketing management role. Prior managerial experience is a must. Project management skills, Budget planning and monitoring skills Job Types: Full-time, Permanent Salary: AED12,000.00 to AED15,000.00 /month Experience: Digital Marketing: 3 years (Required) Location: Dubai (Required)

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Legal Form: GmbH

Company Type: Private

Company Size: 51 - 250

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