Right Hook Digital

About Right Hook Digital

Are you a Digital Don Draper or Peggy Olsen and one of Australia’s elite eCommerce Digital Strategists? Do you know Facebook Ads Manager inside out, creating ad funnels and crafting direct-response ad creative that converts cold prospects into purchasers that come back...again and again? We’re looking for Australia's best to head up their own team unit and client portfolio with one objective in mind - hyper-accelerated client growth. **THIS IS A REMOTE or In-House Role in our Auckland Office. Preference is In-House We are Australia’s premiere eCommerce Growth Agency and a Premium Facebook Marketing Partner, working with elite brands across North America and Australia. In the last two years we’ve grown from the ground up to a team of 30 globally and was named in Anthill’s 2018 Top 100 Coolest Company Awards. If there’s one thing we care about more than anything else, it’s this - delivering exceptional results. Our core focus is to take our eCommerce clients and scale their businesses as aggressively as possible. If you don’t have the runs on the board doing the same, then this won’t be the position for you. So, what do we want from you? We’re looking for Australia’s best eCommerce Senior Digital Strategist with a strong understanding across the pillars of traffic, conversion, retention and value maximization and with a deep specialization in Paid Social Advertising, primarily Facebook and Instagram advertising. First and foremost, you’ll be an exceptional strategic problem solver able to identify bottlenecks in campaigns/accounts, troubleshoot and execute solutions that drive results to hit our KPIs. You’ll have a strong track record of proven results and experience in managing $50k+/month ad spend budgets, coupled with solid data-driven decision making. You’ll be an open communicator. We are a team of very open people, we are direct through the good and the bad but we understand that speaking your mind requires equal parts brains (what to say), thoughtfulness (when to say it) and caring (how it's said) You’ll be energetic and persuasive, able to drive your team unit toward hitting the best results you possibly can with a KAIZEN mentality - continuously learning and seeking improvement. You’ll always have a client-first focus, always looking for ways to WOW them and striving to build the relationship and develop the strategies that will help further grow their business. And finally, you will have an unrivalled WILL TO WIN. We’re not here to take part, we’re here to help our clients take over and we are never complacent about that. To do that you’ll have accountability, proactiveness and perseverance. Naturally, this is a highly dynamic and fast-paced role, if you’re looking to cruise then this isn’t the gig for you. You will be highly resourceful, organized and adaptable - there will be fires to put out and changes to make every day and you need to be on top of your game at all times. As the eCommerce Digital Strategist (Facebook Advertising Specialist), you will be executing on the following: Planning, documentation and presentation of strategies for your clients. Identifying bottlenecks, troubleshooting and providing solutions to execute on client accounts Playing the front-facing role and managing the overall client relationship, including cross-selling services Onboarding and In-Depth Strategic Planning of new clients Overall client performance and hitting set KPIs - testing, optimizing and scaling. Full Accountability for Leading and Managing your ‘Team Pod’ (typically 3-4 support members), prioritizing their work and time allocated to each client on a weekly and daily basis Following Right Hook’s ad account best practice structures, testing rules and playbooks - we can’t deliver consistent results if people are following their own processes. That said, we’re always looking for ways to improve and alternative ways to do things. Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc Conversion Rate Optimization tests on landing Pages Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we’re looking for? Hitting deadlines and managing your team to do likewise Work with the Department Heads in improving processes and the overall performance of your team unit. Prepare and present detailed reporting for the client on a monthly basis A monthly Case Study on a client, campaign or split test Manage the clients ad spend as if it were your own. Assist in the training and progression of the junior members on our team Always staying up to date on the Paid Social Advertising industry (especially Facebook & IG) through groups, blogs and courses for the strategic benefit of your client account and the RIght Hook team as a whole. You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we’re always learning from our mistakes! To be considered, please provide a brief introductory video along with your cover letter and resume. Requirements 3+ years of eCommerce Marketing experience 2+ years of Facebook Advertising experience Proven track record of strong Facebook Ad Account Results & Experience Managing $20k+/month Ad Budgets Strong Excel/Google Sheets skills Excellent Productivity and Prioritization skills Elite communication skills - both written and verbal Team player with focus on clients success - we’re here to elevate one another. Benefits Solid base salary of NZD$70-90k (based on experience/track record - OTE $120-140k+ after commissions and performance bonuses) with exceptional bonus structure rewarding performance plus accompanying commission structure for cross-selling of additional services. Access to training from some of the world’s elite Facebook Media Buyers - we bring the industry names in every month to do account reviews and Q&A sessions - we had Andrew Foxwell of the eCommerce Influence Podcast last month. Get to work alongside some of the worlds most passionate and driven Facebook Media Buyers and eCommerce Marketers on a daily basis. We are a super tight nit team of eCommerce Growth marketers and entrepreneurs - many of us having owned, run and exited our own ventures and or previously worked client-side. Direct Access to the High-Value Agency Facebook Team in Singapore. Have a support team to lean on assisting with communications, copywriting, video creation and graphic design. The more your accounts scale, the more resources you will have at your disposal. Strong career progression opportunity - we’re growing quickly and not looking to slow down, so we’re looking to develop leaders in-house that can move up as we grow. The opportunity to work with some amazing established and up-and-coming brands across a range of verticals - fashion, health & fitness, jewellery and accessories, hair and beauty, swimwear etc Given the number of applications being received, we will only be contacting successful candidates for the first round of interviewing. Applications will be closing Feb 28th, 2020 and successful candidates notified immediately for first interviews.

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