RB

About RB

Job Advert Want to show the way in digital? As a Digital Activation Manager with RB, you’ll have the freedom to explore the possibilities of digital and new media. Digital Activation Manager Takapuna, Auckland, NZ Competitive Salary & excellent benefits package With so much of our success depending on our online effectiveness, yours will be a vital role. Immersing yourself in our digital marketing and media strategies, you’ll have the accountability to implement the customer strategy for e-commerce customers, executing business growth plans as set by Area. Playing a key role in the Sales team, you will oversee the achievement of customer and channel plans: Deliver vision of five-fold growth of category through BIC execution of UV x CVR x PCT x RR model Ensure RB is go to supplier of choice; executing plans and developing, negotiating and signing new and improved joint business plans with all key account partners Embed & Own 4P management system and auditing process in conjunction with NAE’s Ensure execution & win of ‘always on’ search Ensure offline planning and events seamlessly translate into online execution. Ensure ranging of key online must stock SKUs (BEER) and overdrive these through online exclusive offerings Lead localisation and rollout of content programs across all bricks and clicks, direct to consumer & market place accounts. Across all key account partners establish BiC category navigation and flow to facilitate ease of shop Amplify existing in-store events online to ensure consistent shopper experiences with existing site assets i.e. banners Rollout personalisation plan with key account partners ensuring when on-site and off-site RB products are at forefront of shopping experience with minimal conversion barriers Manage 3rd party suppliers and agencies to enable best in class activation of ecomm strategy Develop and execute test and learn plan Launch and manage RB owned e-store Effectively communicate available functionality to the business with regards to customer eCommerce infrastructure and capability You’ll succeed because… …there’s pretty much nothing you don’t know about digital media. You: Are educated to minimum Bachelor’s degree level in a relevant discipline Excellent knowledge and experience of eCommerce activities and online marketing channels from a healthcare or FMCG background Experience in content management systems, using web analytics and other tools to identify opportunities for improvement Detailed knowledge and expertise regarding online transactions; from customer acquisition techniques, to website usability, to secure payment processes Know the main digital marketing tools and platforms, and are quick to learn new ones Have experience managing projects in new environments Get a kick out of working in a pacy, ever-changing global environment like ours. You’ll love it because… …you’ll have the accountability to implement the customer strategy for e-commerce customers, executing business growth plans as set by Area. Playing a key role in the Sales team, you will oversee the achievement of customer and channel plans Essential Requirements Minimum Bachelors Degree in related discipline, preferably marketing Experience in managing eCommerce platforms at manager level, with technical skills in eCommerce strategic planning, business, financial principles and eCommerce market development from a healthcare or FMCG background Experience managing eCommerce relationships with large NZ retailers (Grocery/ePharma/PurePlay) Experience in Project Management and Implementation Minimum 2+ years’ experience in E-Commerce Account Management with P&L ownership and management Proven track record of increasing sales and traffic to retail/corporate/brand websites Equality In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation. RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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Company Info

Legal Form: Corp

Company Size: 5001 - 10000

Revenue: ~ 10 million (USD)

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Job Ads found: 127

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