Publicis Media

About Publicis Media

Company Description Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide. We are built on the foundation of Trust, Talent, Transformation: TRUST Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty. TALENT This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business. TRANSFORMATION True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business. Publicis Media is one of the four solutions hubs of Publicis Groupe. We are committed to helping our clients navigate the modern media landscape with digital-first and data-driven global practices. Built on Trust, Talent and Transformation, we treat out people and our clients with respect, transparency and honesty and value people as individuals to growing ourselves as we grow our client’s business. Job Description The APAC Regional Strategy Director is a senior role in the team to drive growth, innovation and transformation based on deep understanding of client category needs and human insights. The ideal candidate would have experience of media fundamentals, coupled with hands-on-knowledge of APAC’s media landscape, and the ability to work with detailed data to drive innovative strategic approaches that are grounded in growth and ROI. The role requires the candidate to navigate various client stakeholders and market teams and ensure that the strategies are inspirational and land in market execution. This role will help to converge – media, data, content, programmatic, social, search, commerce etc. strategies and drive persuasive and innovative connection ideas for key client categories and brands in a rapidly changing media environment across 15 APAC markets. You will also work closely with the global strategy team to land global strategies as relevant in APAC. Therefore building trusted relationships across teams is essential. You will unlock growth opportunities and create industry-inspiring innovative executions. You will empower interdisciplinary teams to lead ideas into new non-traditional connection points while balancing needs for traditional media, where the target audience, brand and the idea intersect to create the greatest impact, especially across APAC. Excellence in driving category strategies in APAC (50%) Accountable for driving strategies for all key categories of the client, using deep understanding of data and analytics, insights from tools and surveys, and an ability to draw out the patterns of human behavior – similar and dissimilar across APAC markets and client categories Need to distil when a APAC regional strategic direction can be applied and where it needs to inflect differently for global strategies Articulate explanation to the senior client stakeholders and to marry business objectives, to consumer needs and media and communication opportunities Ability to influence markets to deliver the right insights, by enabling productive collaboration and going deeper into understanding trends and cultural nuances. Enable strategies to land in APAC markets by supporting and guiding the local market teams especially key priority markets: India, China, Japan and Australia Guide the strategy team members to deliver inspiring work for APAC markets Build strong connections with key APAC client marketing, media and category stakeholders Innovation & Transformation (40%) The scope for client development is evolving, so high level of initiative will be required in thinking and framing an evolving scope. High level of solution orientation to go beyond the challenges and drive positive change. Work closely with Digital Strategy lead to enable APAC teams on Programmatic, Social, Search, Analytics, eCommerce to frame and deliver to client needs for transformation by creating strategic frameworks that support key areas Enable seamless workings on 3-for-3 innovation framework for APAC. Constantly inspire the teams to think of innovations and how-to-do-things better in a consumer-centric manner. Drive thought leadership pieces on an ongoing basis to support all markets in the region, focusing on driving their client’s business growth and ROI Be relentless to drive APAC first innovative strategies that drive growth and ROI, in pursuit of award-worthy work Additional work on Thought leadership, pitches and mentoring (10%) Based on interest and aptitude, the strategy lead will be encouraged to build clients, talent and team beyond the day-to-day role. Qualifications SKILLS REQUIRED: 12-15+ years in the media & advertising industry in regional APAC roles, or multi-country roles Strong media and marketing background, and deep knowledge of APAC market landscapes. Energetic, driven, committed and deeply knowledgeable about communication planning approaches. Someone who goes beyond their role and has good people management skills. Ability to think on their feet and work with evolving needs where some areas will be unstructured and unmapped. High level of written and oral communication and influencing skills. There is a need to work closely with other markets and this will require soft skills with regards to collaboration and influence Diverse experience of different parts of media and marketing functions will be an added plus Critical for this role will be deep understanding of digital channels including a knowledge of trends and advancements in technology Additional Information null

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Company Info

Legal Form: GmbH

Company Type: Public

Company Size: 5001 - 10000

Revenue: 5 - 10 billion (USD)

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Hiring Locations: 43

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