Premier

About Premier

As an Assistant Brand Manager, you are expected to make a genuine contribution to the organisation. Your focus will be on driving promotional & digital activities as well as shopper execution to optimise the tactical impact on brand share and brand revenue performance. You will additionally need to support the work of the brand team on projects such as developing marketing campaigns, brand plans and innovation, as well as collect and interpret marketing analytics. Excellent organisational skills are a core requirement for an Assistant Brand Manager, as well as attention to detail, professionalism, responsiveness, the ability to handle multiple projects and remain calm under pressure. You will need to work independently and as part of a team, and ensure that you use your creativity, express ideas and execute tasks to make a real contribution to the organisation and its mission. This work will be a critical factor for the smooth operation of the Marketing Department and the attainment of its goals, as well as for the long-term growth of the company. Qualification Requirements A degree in Marketing, Business, Communications, Digital Marketing or Advertising. A post-graduate specialisation in Marketing is preferable Experience Requirements Minimum 2 to 4 years’ post-degree experience. Marketing in FMCG with interaction with trade and sales (1 year) will be advantageous. Key Outputs What will you do: * Planning, managing and execution of promotional, digital and below the line activities. * Assist in shopper plan development and support execution of the Shopper plan. * Involvement in the planning, delivery and evaluation of integrated marketing campaigns. * Assistance in managing the project innovation process including (but not exclusively) project financials, project presentation and rationale, project packaging development, project stakeholder management, project launch (including shopper rationale, sales presenters and sample stock), Point of Sale as well as the marketing campaign to support the innovation. * Actively work with developing relationships and stakeholder management of creative, digital, BTL, packaging, POS, market research and promotional agencies to manage projects and executions. * Help measure and celebrate the brand’s TTL impact by collecting data, compiling case studies and producing reports. To work effectively as part of various teams, applying Premier’s approach and values. * Research to understand global and local market, consumer and industry trends for the purpose of driving awareness of key trends within the team to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc. * Actively work and develop a relationship with sales to understand the African trade landscape and its relative impact on the business, and how to optimise innovation, distribution, POS and marketing campaigns. * Work as part of a team to help coordinate and organise work and execute activities in a timely and efficient way. * Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities including (but not exclusively) managing budgets, reconciling and managing invoices, market share and brand health tracking, marketing stock management, product catalogue maintenance, customer and trade monitoring, maintain brand history record, participating and taking minutes in meetings, reviewing mailboxes on a regular basis, responding to requests by email and telephone, acting as a point of contact for enquiries and implementing new processes. Skills / Knowledge: * Managing and in-depth understanding of the digital environment and how this can be optimised to impact the brand growth strategy. * Shopper plan alignment to brand plan and implementation of agreed deliverables. * Understanding of key marketing drivers and strategies and have demonstrated how these can be utilised to increase market share, revenue and gross contribution (MC/GC). * Project management of Innovation, Activations and Promotional Campaigns. * Business acumen with an understanding of business drivers which should include budget management, forecasting, P & L optimisation and management, impact of numeric / weighted distribution on revenue, as well as an in-depth understanding the portfolio in terms of volume, value and Gross Profit drivers and how these need to be balanced and optimised to exceed revenue and profit targets. * Solid capability on Outlook, PowerPoint, Word and Excel. Capability should include being able to put together attractive well thought out presentations (PowerPoint) to enable decision making, clear agency briefs (Word), be able to amend Innovation templates (Excel) and develop basic market share insights (Excel).

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Company Info

Legal Form: se

Company Type: Empresa: privada

Company Size: 51 - 250

Revenue: 0.5 - 1 billion (USD)

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Job Ads found: 1067

Job Ads per Month: 21.8

Hiring Locations: 30

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