Pitney Bowes

About Pitney Bowes

About the role The Digital Marketing Manager will be part ofthe APAC marketing and communications organisation, reporting to the VP,Marketing & Communications, Asia Pacific. This position is responsible primarily for developing and delivering thestrategy and best practices in digital marketing in support of the overallPitney Bowes ANZ Growth Strategy. He or she will develop and implementbest-in-class digital marketing campaigns across various digital media and willbe responsible for optimising the digital channels to showcase Pitney Bowesproducts and solutions. Having extensiveexperience across the digital spectrum, this role will be a key contributor andpart of a team leading the drive to sell and serve clients over the web andwebstore. This person plays an important role in delivering results on variousdigital initiatives, while helping to meet business goals and deliveringsuperior client experience through digital channels. This role provides support to other APACcountries when required and will be based in our Australia and New Zealand Head office in Sydney. About you The ideal candidate will have a strongmarketing, technical and analytical background within the digital arenacombined with a growth mindset and passion to build standardised efficientprocesses. We’re looking for someone who is/has: A self-starter: self-motivated andentrepreneurial, with a strong execution ability, and able to set prioritiesand work independently under general guidance. Passionate: to build and apply standardisedand consistent processes and framework. A can-do-attitude: you like a challenge and have a winning spirit, curious and driven tolearn and understand how things work – keen sense of business and passion forprofessional development. Team-Oriented: a team player dedicated tosatisfying client requirements and expectations and deliver on them. An effective communicator: willing to reach out, discuss andcollaborate with key stakeholders, both independently and as a team in a matrixorganization. Flexible: and able toadapt quickly to a changing environment. In this role you will: Plan and execute the digital marketing strategy across all digital channels, including but not limited to search, display, social, programmatic, live chat and transaction electronic mail. Design, build content and maintain our PB.com/ANZ website to maximize traffic, to increase cost-effective digital leads. Develop and execute strategic initiatives to sell, serve and utilize the web and webstore as critical client engagement channels. Work closely with the global digital team and web marketing to create content and ease of navigation for an optimal client user experience. Measure and report performance of all digital marketing campaigns and assess against goal (ROI and KPIs). Evaluate end-to-end customer experience across multiple channels and customer touch points Identify trends and insights, and optimize spend and performance based on the insights Plan, execute, and measure experiments and conversion tests (under the A/B testing protocol and procedures) to enhance conversion and optimize user funnel. Maintain, curate and localize global content for digital communication channels. Evaluate emerging technologies and thought leadership and perspective for adoption where appropriate. Support offline marketing activities as and when needed. As a DigitalMarketing Manager, you have: 7to 10 years’ hands on experience in B2B digital marketing, including demandgeneration, and managing ecommerce sites Excellentgrasp of website metrics and best practices. Skillsand experience in content management systems (Adobe AEM is preferred) and CRMsystems such as SalesForce. Experiencein building and testing email templates and banner ads. Experiencein creating and delivering reports, standardising reporting processes Experience in usinganalytics tools such as Google Analytics and Adobe Analytics and deridinginsights from these. Experience in curating, maintaining and localisingglobal content for digital communications channels, meeting requirementsincluding brand, customer experience, products and regions. Experience in overseeing the creation of onlinearticles and blog posts with internal and external writers; linking with theglobal web and content team and bringing those items forward which will inspireclient interest in the APAC region. Our company Pitney Bowes is a global technology company inits 100th anniversary year offering innovative products andsolutions that enable commerce in the areas of shipping and mailing, and globalecommerce. More than 1 million clientsin over 75 countries around the world rely on products, solutions and servicesfrom Pitney Bowes. To help realise our full growth potential, weare looking for candidates who are excited to be part of a business that istransforming itself. The successfulcandidate will be rewarded with an opportunity to learn and develop, be part ofa growth oriented but yet a well-established and successful market leadingglobal company, offering a culture focused on our clients, team and winning inthe market place. PitneyBowes has a long tradition and heritage in innovation and creating value to ourclients for 100 years. As we approachthe start of our second century, we are poised to re-invent mail, redefine ourmarkets and provide new, innovative and compelling solutions to our clients. We are looking for people who are ready tomake an impact and take on new challenges.

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Company Info

Legal Form: GmbH

Company Type: Public

Company Size: 10001 - 50000

Revenue: 1 - 5 billion (USD)

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