OFX

About OFX

G'Day. Nice to meet you. We’re OFX, a global provider of online, international payment services for our personal, business and partner customers. Since launching in Australia on Sydney’s Northern Beaches twenty years ago, OFX has grown to become a truly global company. We’re now trusted by customers all around the world and have grown to over 350 employees with offices in Sydney, London, San Francisco, Toronto, Auckland, Singapore and Hong Kong. We are a publicly-listed company, listed on the Australian Stock Exchange (ASX: ‘OFX’) Europe is OFX’s second-largest market and was the company’s first presence outside Australia. It remains a focus for future growth, building on the large base of European customers that already use OFX to move money securely and easily. We are currently +50 strong in the London office. Reporting to our Chief Marketing Officer, you will have responsibility for the UK and European region – which currently incorporates UK, Ireland and potential to expand into Europe in the future. You will lead the marketing effort to drive commercial and customer growth outcomes across our Business, Consumer and Partner portfolios. You will be responsible for the UK/Europe marketing strategy, will oversee the execution of programmes that will meet and exceed the region’s goals and play a key role in the regional Leadership Team. This role will sit on the Marketing Leadership Team as well as on the UK/Europe regional Leadership Team. The role requires high commercial and strategic marketing experience and acumen across B2B and B2C, working alongside the President of UK & Europe. It encompasses all stages of the customer lifecycle from acquisition to retention. What you'll do: Define marketing strategies to support the Region’s overall customer growth, engagement and revenue objectives Be the overall marketing owner of the UK/European customer and commercial metrics, identifying opportunities for OFX to win/engage/retain customers. Define the commercial marketing plans to drive the business and measure impact Responsible for the development and execution of fully integrated in-market programmes – across all customer groups - B2B, B2C and Partnerships/Alliances Drive marketing effectiveness across full marketing mix, including PR and media outcomes Select and manage agency resources (creative, media, PR) Work in partnership with other departments (e.g. Sales, Customer Service, Technology) to deliver a consistent and competitive value proposition and experience Work in partnership with Marketing Centres of Excellence to ensure our marketing initiatives are joined up and consistent in driving the desired customer outcome Partner with Centres of Excellence (COE) to drive an approach of “common where possible, custom where it counts” approach, sharing and aligning on best practice Assess existing brand guidelines and evolve as necessary, and drive consistency in execution Analyse and understand the trends of the market and customers Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands Be a key stakeholder in the build out of analytical tools to measure success of marketing efforts focusing on customer insights, Cost per Acquisition metrics, Engagement/Retention and ROI Report progress and results regularly to the business Ability to work effectively with virtual teams in Sydney and San Francisco Develop and nurture a positive and engaging culture to attract, retain and develop high performing talent Build and lead a high performing global marketing team as part of the global marketing Leadership Team Lead the development of the UK/Europe team of 1-2 marketers, plus virtual team Act as an ambassador for, and promote the best interests of OFX at all times, including the promotion of OFX values What you'll bring: 10 years + experience working in global/complex organisations, preferably tech/financial services Worked across both B2B/Consumer/Partnership roles Depth of experience in B2B marketing and a proven track record in building and delivering B2B programmes Highly commercial, with the ability to understand levers in the business and articulate how marketing inputs deliver customer and revenue outcomes Have led a marketing team working closely with commercial functions Can develop a picture of a market, target segments, and then work with cross functional teams to design and execute value propositions that appeal to those segments Genuine team player who can work with marketing teams globally, including a HO team in Sydney, to map requirements and deliver outcomes Ability to constructively challenge to get to better outcomes Ability to work well under pressure, with a high level of motivation in a matrix organisation Ability and appetite to jump from strategy to getting their hands dirty to get stuff done where necessary Strong evidence of managing multiple stakeholders (both internally and externally) to deliver effective business outcomes Can develop, present and assess a successful business case at Executive Team level with credibility Energetic, positive, resilient - with the ability to forge ahead with conviction in an organisation that is undergoing significant change and disruption Self-starter with excellent interpersonal skills Degree Qualified with additional post graduate qualifications preferred

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Company Info

Company Type: Public

Company Size: 501 - 1000

Revenue: 25 - 50 million (USD)

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Job Ads found: 1671

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Hiring Locations: 11

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