Neo Derm

About Neo Derm

will include: RESPONSIBILITIES Platform Communication Strategy Collaborate with wider stakeholders, lead and drive marketing and community strategies across the company from platform growth to audience retention and engagement Launch initiatives that will drive increases in lead conversion, engagement, and retention metrics as well as build our platform branding with engaging storytelling Setting out an effective strategic marketing plan, with clear deliverables, that aligns to the wider business goals Driving digital transformation by sharing insights from campaigns and sharing best-practices Overseeing platform marketing channels and other social, distribution channels that breeds a thriving community Provide strategic input on all digital content and campaign Work closely with cross marketing teams to create a best-in-class integrated customer journey from lead to new customer to ongoing engagement, review campaign roadmaps and prioritization of implementations based Lead the execution of key digital strategies including digital media, eDM, SEO, SEM, programmatic, digital content and analyses metrics to deliver insightful reports that demonstrate traffic growth impact CRM & Data Driven Optimizes Marketing Performance Collects and interprets data to measure performance against goals to drive continuous improvement and inform agile business decision-making Develop customer journey map and optimize engagement based on platform analytics Further development of CRM initiatives to meet specific KPI, using customer insights to find strategic solutions to grow the business and Platform branding Collaborate with Data & Insight team to analyze performance of digital channels, understand target audiences and their behavior at various stages of the lifecycle to develop insight-based engagement programs With the usage of data and analytics, identify and see growth opportunities that drives business goals THE SUCCESSFUL CANDIDATE University graduate in Marketing, Business Administration or related disciplines 10 + years relevant experience in brand management / digital marketing / ecommerce platform Entrepreneurial attitude, with a desire to pioneer strategic imaginative approaches, results & profit oriented Business mindset with very good numerical & analytical skills, and project management skills with the ability to manage multiple projects in the area of e-Commerce, CMS, platforms and interfaces Deep understanding of digital customer journey development and optimization in HK and Greater China market including Outdoor, Paid Search, Affiliates, Social, Display, Programmatic, KOL etc. Experience working in collaborative environments requiring communication and feedback from multiple partners, stakeholders and senior management Strong leadership with excellent communication and influencing skills Strategic thinker with demonstrated experiences in brand building and positioning Fluency in both English and Cantonese is a MUST BENEFITS Five-day work week Discretionary year-end bonus Medical insurance Dental insurance Staff purchase discount Free shuttle bus Excellent career development Close Print Apply for job more

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Company Info

Legal Form: Ltd

Company Type: Private

Company Size: 1001 - 5000

Revenue: 5 - 25 million (USD)

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