Milk Bar

About Milk Bar

The PR & Marketing Coordinator will be responsible for driving online and offline community efforts, and supporting press, media, and influencer outreach for strategic initiatives and ongoing needs. This is a unique opportunity to join Milk Bar in an exciting time of growth by supporting the Marketing Team with PR, events, digital and store marketing, community relations and more. JOB RESPONSIBILITIES: Support the Senior PR Manager with general press and influencer tactics for brand on both campaign and ongoing basis; manage inbound inquiries, fielding press, donation and partnership inquiries, screening opportunities and developing recommendations for the appropriate teams. Drive online and offline community efforts for the brand, including scaling and maintaining a brand ambassador program in existing and new markets, and concepting creative ways to bring our fans together digitally to drive brand love and equity. Support Social Media Manager with digital community relations efforts, and partner with Store Marketing Manager to effectively bring local marketing programs & initiatives online where relevant. Assist in influencer outreach and activation: proactively identify opportunities and partnerships, manage and fulfill orders for influencer gifting, celebrity seeding, and charity donations, track influencers and brand fans on an ongoing basis. Own ongoing reporting efforts for PR media, utilizing Google Analytics and other business reporting tools to glean insights to optimize publicity strategy. Create monthly PR + social media recaps for the company and investors, coordinate with appropriate teams to gather details. Responsible for general coordination in support of all marketing team initiatives, including product ordering and coordination, event set-up, and ad hoc needs. Fully understand and exhibit the Milk Bar ethos, embodying our core values and inspiring celebration, and serve as a brand ambassador both internally and externally. SKILLS & REQUIREMENTS: 2 years relevant professional experience in a creative, PR or marketing-focused role Bachelor’s degree required, with focus on business, marketing, or communications preferred A self-starter with comfort working in a fast paced, high-growth startup environment; must be comfortable navigating multiple priorities, embracing ambiguity and building plans from scratch Creative thinker, never satisfied with the status quo and always trying to bring the brand to new levels and exceed what is expected Excellent project and process management and organizational skills, with outstanding attention to detail Collaboration and cross-functional teamwork: you love working with others and are great at building relationships inside and outside of your department Proactivity and curiosity: you ask questions and challenge the norm Eye for pop culture, social media trends, and a respect for 80s and 90s nostalgia

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