Miami HEAT

About Miami HEAT

The Miami HEAT marketing department is hiring a Marketing Analyst to oversee the delivery of actionable marketing reports and insights across dimensions: channel, platform, campaign, and KPI. The position is part of our award-winning and fast-paced Marketing department, but will work closely with key stakeholders from various departments of the Miami HEAT and AmericanAirlines Arena. The incumbent will be expected to own our Adobe Analytics instance. Responsibilities Own the marketing analytics reporting processes: gather requirements, design reports, integrate feedback, and deliver reporting products, all while identifying and recommending optimization opportunities. Administer our Adobe Analytics instance, including, but not limited to, version control, SDK updates for our app, variable and event creation, segment creation, management, and sharing, and access control. Work with the Marketing Campaign Manager to monitor and report on omni-channel campaigns. Connect ticket and merchandise revenue to campaign to determine effectiveness. Own the creation, placement, and management of tracking tags and scripts across multiple channels and properties. Provide insight and recommendations to improve campaign ROI. Lead the development of standard measures, methodology, and processes for campaign analysis and attribution. Work with the business intelligence and data platform teams to create reporting dashboards in Microsoft Power BI via API integration. Develop presentations with an eye toward story-telling, focusing on flow, headlines, and visualization. Maintain a calendar of routine and ad hoc analytics projects. Establish and maintain regular reporting to senior marketing team. Perform other duties as assigned or apparent. Bachelor’s degree in relate field, or four (4) years of marketing analytics experience. 2+ years of direct experience with Adobe Analytics, Launch, and JavaScript. Proven and measurable experience with assembling and sharing analytics dashboards. Sports/entertainment/travel industry experience preferred (B2C). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP

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Company Type: Private

Company Size: 1001 - 5000

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