Mable

About Mable

Mable, formerly Better Caring, is an online platform allowing people to connect with care and support in their local community. Founded in 2014, Mable has become Australia's largest online community of independent support workers who offer their services directly to people who are seeking aged care or disability support. Through our easy-to-use, simple online platform, we provide communities an effective means of connecting so people seeking care and support can find the right worker. At the same time, Mable gives independent workers the opportunity to build their business and be their own boss as an aged care or disability support worker. Mable began when our co-founder Peter Scutt teamed up with his friend and colleague, Tony Charara, after struggling to find the right home care solution for his parents. That collaboration resulted in an entirely new concept in community care led by the people that matter, which we've been constantly refining and improving upon ever since. Today, Mable is proud to offer Australia’s largest and most diverse online community of independent support workers. Together, we’re redefining support for disability and aged care in Australia – one connection at a time. To see what's possible on Mable, visit mable.com.au Sitting within our Marketing team, the Marketing Manager will be responsible for the strategic development, delivery, optimisation and measurement of the marketing program for their segment, to build our brand and achieve all customer and financial targets. What will I be doing? Lead efforts of marketing investment to build brand equity and ultimately unlock both client and support worker signup growth for the Mable platform and contribute to delivered care Embed the marketing strategy across the business to ensure other marketing/consumer efforts are building on marketing efforts Support broader business to uncover insights to evolve strategy and respond with innovation Own the development of all consumer (client and support worker) communication and creative assets to ensure investment is as hardworking as possible in acquiring clients and workers Work closely with the Performance marketing manager to build strong and high performing content for all levels of the consumer funnel. Analyse results and optimise for improved performance and efficient CPA Lead PR efforts (and agency management) to build brand awareness and credibility at a wider scale Brief and lead the media agency in the development of strong media plans in line with target audience Develop clear learnings on media performance and return on investment to aid future growth plans and inform stretch opportunities. Lead regular test and learn calendar for new channels and tactics to develop clear learnings on performance and potential to scale About you You are naturally agile to adapt and evolve projects based on business challenges and insights. 6+ years of experience in B2B or B2C marketing roles Tertiary qualifications in Business and/or Marketing Strong collaborative and stakeholder management skills, both internal and external Experience driving end-to-end multi-channel marketing campaigns and strategies Ability to analyze data to inform strategy development Experience working for a national brand Content strategy experience Strong copywriting and written/verbal communication Experience working with Salesforce, Marketing Cloud (email platform) and Tableau would be ideal health/tech industry experience highly desirable To apply please click on the link below or email [email removed] if you have any questions.

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Company Info

Legal Form: GmbH

Company Type: Contract

Company Size: 51 - 250

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Job Ads found: 515

Job Ads per Month: 11.4

Hiring Locations: 8

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