Lakeland Arts

About Lakeland Arts

As Marketing & PR Officer, you’ll support the Business Development Manager in the delivery of the Lakeland Arts Marketing Strategy to grow visitor numbers, extend our reputation for high quality programming and as a quality visitor destination and improve our commercial income. Supporting the Business Development Manager, you’ll help develop and deliver our marketing communication strategies for Windermere Jetty, Museum or Boats, Steam and Stories, Blackwell, The Arts & Crafts House, as well as promoting our Friends Membership package, and supporting communications around the redevelopment of Abbot Hall Art Gallery. You’ll be responsible for the marketing and comms strategy for each of our visitor attractions, devising and coordinating marketing campaigns, with a focus on visitor activities, groups, events, catering and private hire. You’ll support colleagues across Lakeland Arts with marketing and engagement and activity, and design and print as required. Key responsibilities Review, develop and improve Lakeland Arts’ offline marketing, PR and communications, with the purpose of increasing visitor numbers, visits, memberships and building our engaged community. Champion accessible, intelligent communication across all media and digital platforms to share information with the widest possible audience and raise profile of Lakeland Arts to wider audiences. Support the Lakeland Arts Marketing Strategy enabling us to best inform existing audiences and grow new active communities for each of our sites (Windermere Jetty, Blackwell, and supporting our closed programme for Abbot Hall). Using creativity and intel produce compelling content, enhance the customer experience, encourage repeat visits, drive sales and capture audience data to build our customer understanding to inform future marketing. Lead Lakeland Arts’ internal communications ensuring engaging content and thorough dissemination across all sites. Promote, develop and manage the Lakeland Arts brand and values, including producing Lakeland Arts Design Guidance and acting as brand guardian managing the brand guidelines internally and externally. Promote Lakeland Arts brand and values internally, including producing Lakeland Arts design guidance and acting as brand guardian, managing the brand guidelines internally and externally. Support the Executive and Senior Management Team in Lakeland Arts media relations and growth of executive equity. Undertake regular in-house, Audience Agency and commissioned visitor research to understand the Lakeland Arts audiences and to inform Lakeland Arts strategic and business planning Analyse and evaluate all marketing campaigns to build success of future campaigns and meet any external funding or lenders reporting requirements. Ensure all CRM databases are updated, developed, maintained and compliant with data protection legislation. Help deliver strong strategic partnerships and networks locally, regionally, nationally and internationally to build Lakeland Arts’ profile to develop awareness of its programming and activities, and to enhance groups travel visits. Support the design and delivery of Lakeland Arts’ publications and publishing plan with appropriate providers ensuring value for money. General Accountabilities Contribute to delivering Lakeland Arts’ Strategic Plan and Business Planning in addition to other strategies and plans as appropriate. Contribute to the overall success of the organisation, including attracting new audiences and delivering high quality visitor experience. Support delivery of Lakeland Arts’ capital development projects. Represent Lakeland Arts as required at stakeholder events, meetings, private views, events etc. Take an active interest in continued professional development. This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to undertake any other duties which could reasonably be expected as being within the remit of the post and which arise out of changes of legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time. Additional information The post is full time, 37.5 hours per week working predominantly Monday to Friday with occasional need for evening, weekend or bank holiday working. As a key member of staff, the post holder will be required to attend events, particularly those connected with responsibilities of the post. The post holder will act as a key holder and will have emergency planning responsibilities as designated in the Disaster Plan for each Lakeland Arts site. Candidates must demonstrate that they can fulfil the requirements of the post. Health and Safety The post holder is required to carry out their duties in accordance with Lakeland Arts Health and Safety policies and procedures. Diversity The post holder is required to have due regard to equal opportunities at all times, and to work in a fair and reasonable manner towards all people, ensuring service standards are maintained for all cultures. How to apply and the selection process You must complete an application form available to download from the Lakeland Arts website www.lakelandarts.org.uk/jobs in Word and PDF formats. You may attach a covering letter but please don’t send pictures or photographs. Sorry, but we don’t accept CVs. In completing your application, you must tell us how you meet the essential qualification, experience, skills and qualities outlined in the Person Specification. We’ll assess how you meet them through the application form and interview. We’ll let you know if we plan to include a presentation or a skills test if you are invited for interview. Job Types: Full-time, Permanent Salary: £22,000.00 to £25,000.00 /year Experience: Marketing: 2 years (Required)

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Company Type: Private

Company Size: 1001 - 5000

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