Key Group

About Key Group

We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive. To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do. The core responsibilities of the Digital Content Creator will include: Content Get to know our target market, their needs, priorities and passions so that you can execute a packed content calendar that works hard across every stage of the funnel. You'll work together with our digital, PR and creative to build and maintain the calendar – which at the very least will involve producing between two to three blogs each week of varying topics and lengths. Monitoring trending content topics that are relevant to our audience 55+. Maintaining a consistent brand voice that is friendly and transparent, yet informative and trustworthy. Developing and managing the monthly content calendar. Monitoring and reporting engagement performance to inform and refine the content plan. Identifying new opportunities for content, including new web and social media features. Repurposing evergreen content, for example turning web posts into videos or infographics. Optimising content for search engine result pages. Provide general support as required to managers and other team members. Building relationship with compliance/challenge feedback/suggest solutions Presenting content ideas/concepts confidently to Managers & Directors Help brainstorm new content, new campaigns and new customer experience initiatives that'll make our audience engage more with our brand. As we begin to grow our prospect and customer base, you'll also be instrumental in translating the insights we generate into a more tailored and segmented approach to our content creation. Video Transform brand key messages into engaging short videos for social media and website Create a video content plan that will educate our customers about our brands e.g. Key Equity Release, Key Group, etc. Work alongside agencies to create videos for our customers as well as edit video files Experience, Skills and Knowledge: 3-4 years’ experience working as a Digital Content Writer within an in-house creative team, or within a media, branding or communications agency. A degree in English, Digital Content, Communications, Journalism, Marketing, Advertising or equivalent. Inspired copywriting, skills across different platforms and touchpoints – print, web advertising, email marketing, direct mail, blog posts and social media campaigns. Optimising content for search engines and lead generation. Experience in writing to achieve business goals and measuring the results of campaigns. Video creation to promote our brand on digital platforms. A passion and strong understanding of writing for both online and offline channels, with an eye for detail. A dual-minded approach: you’re highly creative and an excellent writer but can also be process-driven and rely on data to make decisions. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. Deliver quality results in a fast-paced environment with multiple priorities. An understanding of the over-55s and/or finance industry would be an advantage.

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Company Type: Private

Company Size: 51 - 250

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