KIA Motors

About KIA Motors

Overall Purpose of job The Website Marketing Specialist will manage the day-to-day running of the Kia website, Kia Dealer websites working in conjunction with the Website Marketing Manager and Kia’s agency partners. Working closely with the wider Marketing Communications team the Website Marketing Specialist will support the ongoing development and implementation of the website marketing strategy, ensuring digital initiatives and campaigns are in line with the Kia’s overall strategy. The Website Marketing Specialist will manage, develop and drive digital marketing plans to support new model launches and campaigns across Kia’s owned digital channels. Core to the marketing team, this role requires a high level of initiative, as well as attention to detail and project management skills. Key Responsibilities The following is a non-exhaustive list of responsibilities for the role: Owning the maintenance of the Kia UK website (www.kia.com/uk), including management of the quarterly campaigns and new model launch website updates Maintaining the Brand Guardianship of the website ensuring best practice for customer journey user experience and consistency of content Day to Day management of the Kia Dealer Web Pages including supporting dealers and Dealer Marketing Team with CMS training as required Project management for ad hoc campaigns including the website implementation for CRM / Fleet / Aftersales Working with the wider marketing team and internal partners to implement business strategies through Kia’s owned digital channels Working with Kia’s SEO agency in the day to day implementation of Kia’s search engine optimisation strategy to ensure that Kia are maximising reach in search engine results The liaison with key agencies including KMUK’s Website Operations Agency and SEO Agency Implementation, as appropriate, of Kia Motors Corporation/Kia Motors Europe pan-European website assets and campaign materials Working with multiple systems and website stakeholders to brief and project manage technical integration as required. Support and develop the website intern, acting as a role model and ensuring they fulfil their potential. This is for you if: You have a passion for digital marketing content You are a strong project manager You can think on your feet You love to use your initiative You are a strong communicator You have lots of ideas you want to try You like to learn and try new marketing ideas Personal Specification Demonstrate Kia Competencies and Core Values as applicable for the E7 grade. Educated to degree or equivalent level, highly numerate and PC literate, with excellent interpersonal and communication skills. Strong analytical and organisational skills Previous experience working in a digital marketing role, preferably with experience in website management and CMS systems gained either agency or client side Knowledge of Search Engine Marketing (SEO) and how to leverage this to optimise web content for increased organic reach Creative, but pragmatic thinker – able to recommend and implement practical solutions Strong project management skills Ability to manage agencies and multiple projects simultaneously Attention to detail and ability to absorb intricate technical information. Dedicated to error-free publishing Demonstrable passion for digital marketing and innovations Desired but not essential Familiar with the dynamics of the motor trade Marketing qualification preferable Knowledge of CMS and digital analytics systems including Adobe Analytics and Adobe Experience Manager Full, clean UK driving licence The company reserves the right to make amendments to this job description where business needs require.

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Company Info

Legal Form: LTD

Company Type: Public

Company Size: 5001 - 10000

Revenue: > 10 billion (USD)

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