Intact Software

About Intact Software

The ideal candidate will have a passion for marketing and technology and be very familiar with the latest digital marketing technologies and strategies. You will be analytical, tech-savvy and intuitive providing great insights, content and creative ideas to help us achieve our marketing objectives and goals. Attention to detail is paramount. Key Responsibilities Maintain and develop the organisation’s lead and marketing automation database as directed by the CMO. Maximise the effectiveness of our marketing plans/campaigns via the use of our marketing automation and CRM tools. Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity. Actively research and report on new technologies and techniques relevant to the business/dept. Acquire insight in online marketing trends and keep strategies up to date Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services Liaise with events, coordinators and internal teams to maximise Intact’s visibility at tradeshows, conferences and other ad hoc events, including the management and implementation of all relevant pre, during and post show marketing activities Prepare & optimise engaging campaign content with marketing colleagues and the wider Intact team and organise its effective distribution Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy. Assist the marketing team to create, design and manage the distribution of all graphic material including adverts, promotional material, online graphic elements etc in adherence with the brand guidelines Work with the sales team to execute bespoke campaigns. Assist & support the marketing manager and marketing team Education Marketing/Business Qualification – Digital Marketing Qualification preferred Knowledge and Experience 1-year experience minimum in a b2b entry level marketing role 1+ years digital marketing experience preferred Experience working with WordPress, Marketing Automation, CRM Systems and Design Packages. Experience with Adobe Suite/Photoshop/Video production would be a distinct advantage Strong working knowledge of digital marketing concepts, formats and strategy; ideally with previous experience creating and implementing digital content campaigns Experience working with databases with an ability to interpret data and analytics Personal Specification – Competencies Excellent attention to detail and accuracy while maintaining an ability to multi-task without losing focus; Highly organised individual and a proactive self-starter who can prioritise and manage tasks simultaneously. Innovative and creative demonstrating ability to develop innovative ideas/solutions Collaborative team player but can also work on own initiative Commitment to continuous improvement: Demonstrates a strong passion to learn and to excel Results driven with a strong work ethic; used to working to delivering on key brand KPIs and following projects through to completion in accordance with CMO/MO instructions Strong communication (written and oral) and interpersonal skills. Strong analytical nature; ability to take results, present to management and propose action plans to drive an iterative process of improvement Digital Expert: Passion for all things marketing & technology related Thorough, with an eye for detail, carefully prepares and follows actions through in an accurate and timely fashion adhering to company processes, where required Strong project management skills: ability to prioritise and plan tasks Positive attitude; demonstrates high level of energy and enthusiasm

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Company Info

Legal Form: Ltd

Company Type: Private

Company Size: 51 - 250

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