Howden

About Howden

The Big Picture: Howden is currently looking for a strategic self-starter, with creative flair, for an exciting and challenging marketing role within our globally recognised business. As our Regional Marketing Manager, your role will set clear direction for the marketing plan and activities within Howden’s APAC region and businesses, and drive us to achieve growth. Specifically, you will: Lead APAC strategic business development including implementation and follow-up. Lead APAC vertical segment thinking & developing of new vertical segment business areas. Manage budgeting, strategic planning process, sales for market and industry trends analysis plus conference planning. Maintain brand standards and company visual standards for all advertising and marketing collateral. This role will specifically cover Australia, Singapore, Taiwan, Korea, Japan, Vietnam, Thailand, Indonesia and the Philippines, in addition to supporting our VentSim business and Global Mining Team. What needs to be done? Drive the delivery of business growth strategies in our target markets with the Senior Leadership group and assist with building an acquisition pipeline in APAC that will fast track growth strategy for Aftermarket and New Equipment Industrial. Deliver CRM and won/lost data analysis and use Net Promoter Score to support decision making and reporting. Lead monthly reviews with a focus on segment development in APAC, using CRM funnel, for both the short & long term. Provide insight, support strategic marketing plans, and communicate a differentiated market positioning for all APAC businesses across our segments. Understand and articulate market & competitor intelligence to drive focused product and channel development. Expand the business in target segments identifying and supporting growth initiatives. Develop marketing plans for the companies and products within the Asia Pacific region using real Voice of Customer (VoC). Lead the development of marketing materials, events, content and social media on a continuous basis and position Howden in APAC as a thought leader in target industries. Support and manage the ongoing internal communication needs through CONNECT (intranet) and other communication channels. Raise the Howden APAC profile towards key customers and potential employees via social media, LinkedIn etc. Understand the market dynamics in the short and long term as well as changing customer requirements and develop offerings/communicating value propositions to ensure that Howden is adding value for our customers. Your main accountabilities will be to: Oversee the delivery of a differentiated market position for Howden businesses in our region. Contribute to the development of divisional and local strategic plans and provide marketing support for the implementation of these plans, including policy deployment activities within the division. Manage processes and practices for increased customer engagement, including involvement in the implementation and development of SLX, IIR, Net Promoter System and capture of VoC from primary sources. Manage the delivery of differentiated value propositions and generate high quality convertible leads through campaigns and exhibitions. Project manage exhibitions and conferences within the region on behalf of Howden. Coordinate event logistics, advertising and collateral material design, production and distribution. Position the Howden brand(s) and promote delivery of the brand promise for the company, including governance of brand standards, visual identity and adherence to best practices. Maintain relationships with key customers from end user to corporate headquarters. Coordinate marketing activities with other Howden companies and support the Global Marketing Director and the Global Segment Leads in order to maximize efficiency and effectiveness of marketing activities and ensure a consistent and coherent approach. Maintain branding standards and company visual standards for all advertising and marketing collateral – this will involve owning the Wrike communication channel with Shared Marketing. Take responsibility for copywriting and driving the creation of content to support production of materials, collateral, social media and website content. What do you need to bring? You’re a self-sufficient person who can pull together resources and get the job done. You’re reliable, confident, with a professional approach which generates credibility and confidence from others. You’re flexible, with the ability to overcome obstacles to solve problems and achieve results. You actively demonstrate a commitment to the corporate values and culture of continuous improvement. Degree level qualification in Marketing and/or Engineering, or equivalent experience. 4-6 years’ experience of Marketing within a global B2B manufacturing organization. A creative approach to briefs, coupled with an ability to work within corporate guidelines. Demonstrated experience in building brand awareness for capital equipment. Significant experience in developing marketing campaigns and post campaign analysis. Experience in the use of CRM systems for sales analysis, databases & lead capture systems. Experience in handling significant volumes of raw data as a process input, and in data management, manipulation, interpretation, and presentation. Analytical skills and the ability to proactively problem solve. Exceptional administration and project management skills, including the ability to work under pressure. Excellent time management and organizational skills to effectively prioritize differing work demands to meet competing deadlines. Exceptional communication skills, both verbal and written, and an understanding of cultural sensitivities to effectively work across different cultures. Extensive experience with managing the relationship with internal stakeholders and external suppliers. Ability to work autonomously, in a small team and enjoy working in a dynamic environment. An eye for detail and accuracy. Advanced MS Office skills. The following would also be very highly regarded: Prior experience of developing and implementing marketing plans on a regional basis (multiple countries in the APAC and SE Asia region). Knowledge of industrial marketplaces, especially knowledge of the industrial segments (tunnel/metro, wastewater, and cement/steel) as well as PCOG, Power & Mining would be beneficial, as well as of Howden products. Experience in developing and delivering customer insight programs including VoC research, Net Promoter Score. Ability to manage projects from conception to completion and experience of introducing new processes to an organization. Complex task work such as Won-Lost Analysis. Experience of working in a global organization with a strong international dimension. Please note this role can be based in either Sydney, Brisbane or Singapore and will report to our APAC Director, who is based in our Singapore office. You must have the ability to travel as this role will require some business travel both on a planned and occasionally ad-hoc basis dependent on the needs of the business. To express your interest in this position, please send your CV along with a cover letter. The advantages of working at Howden: Worldwide business – Liaise with our colleagues in 27 countries. We offer global and local opportunities– 6000 employees and world leading engineers, who create cutting edge developments – You will be a part of over 160 years of innovation and development that continues today with our digital solutions. At Howden we have a strong corporate identity and purpose – You will be a member of our team, shaping the future of the world and tackling some of the most pressing issues facing the planet. Our products and organisation are Revolving Around You – Our culture promotes individual development to enhance our most important asset – our people.

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Company Info

Legal Form: Company

Company Type: Private

Company Size: 501 - 1000

Revenue: 1 - 5 billion (ZAR)

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Job Ads found: 5793

Job Ads per Month: 120.7

Hiring Locations: 155

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