Hem

About Hem

Job Summary Responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. It is an important organisational role that sets the strategy, road map, & feature definition for a product or product line. Responsibilities and Duties Responsible to help conceptualise and execute the relevant branding marketing strategy. Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brands. Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs. Liaise with other areas of the organisation (R&D, manufacturing) to implement these changes. Understand market research need for the brands and execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives. Help develop and lead execution of the brand plans (including communication development) to deliver the business objectives (namely sales, market share, profitability and brand health) of the relevant group of brands. Work closely with the sales team to initiate, plan and oversee implementation of local initiatives to drive volume growth. Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required. Help develop and execute a healthy new product pipeline. This would include following process to launch new products as per plans - - Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), internal interfaces (R&D, manufacturing, SCM, market research, sales) and cross functional teams to deliver on brand objectives - Monitor and recommend action for brand profitability. - Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands. Supporting responsibilities - - Support the Marketing Manager in evolving brand plans, forecasts and budgets. - Support / contribute to functional and organizational projects when required. Communication Network Internal: - R&D, SCM, Finance, Legal, Manufacturing, Sales Communication Network External: - Advertising and media agencies, market research agencies, packaging agencies, PR agencies Critical success factors : Thorough understanding of consumers and customers, knowledge of brand history, product, packaging, manufacturing and product costs, knowledge of core marketing principles and processes, financial acumen, executional rigour, delivering through extended teams, appreciation of relevant laws, regulations and policies. Qualifications and Skills Qualification: Graduation in any stream Experience: Minimum 5-6 years of relevant experience FMCG background required Job Type: Full-time Experience: work: 4 years (Required) total work: 5 years (Preferred) Product Management: 4 years (Required) Education: Bachelor's (Preferred) Location: Mumbai, Maharashtra (Preferred) Benefits: Provident fund (PF) Paid leaves / Leave encashment

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Company Info

Legal Form: Corporation

Company Type: Private

Company Size: 51 - 250

Revenue: 5 - 25 billion (USD)

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Job Ads found: 48

Job Ads per Month: 3.7

Hiring Locations: 2

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