Gray Matter

About Gray Matter

Education: Graduate in Science, Engg. and/or MBA Experience: 8 years Location: Bangalore, INDIA Essential: 8+ years of experience in tactical marketing experience for BI/Analytics businesses. Experience of doing hands-on SEO with optimal content, leading to qualified traffic, sustained high search engine rankings and qualified leads. Google Analytics expertise with ability to identify effective content and top visitor conversion channels and paths. Social media expert with end-to-end experience on social media campaigns. Experience with e-mail campaign tools like Active Campaign, Social media tools like Hootsuite. Experience with paid ad campaigns including Google Adwords, Facebook ads, LinkedIn ads. Experience in supporting event operations including booth design, event collaterals, emailers, social media coverage etc. Experience in supporting webinars with preferred past exposure to go to webinar. Ability to work together with product marketing teams and sales teams. Experience of managing and overseeing a team or vendor / external agency. Desired Skills: Experience in content writing. Experience in programmatic advertising. Roles & Responsibilities: Manage and execute activities defined as per marketing plan, track results and report specific areas of improvement. Monitor and co-ordinate across areas in marketing including paid ads, remarketing campaigns, e-mail campaigns, social media campaigns, search engine optimization, PR & publications. Debate on specific task execution approaches and provide alternative suggestions. Manage marketing leads data and take up initial qualification calls with leads. Follow-up on content calendar as per marketing plan and ensure timely publication for both in-house and outsourced content. Track web analytics and report on relative performance of channels and content. Drive operations for event and webinar support. Monitor and maintain websites and social assets on a regular basis.

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