Fourthline

About Fourthline

If you are looking for the sexiest brand with the most consumer engaging product in e-commerce, then please don’t read any further... because that's not us. However, if you love B2B marketing with a purpose (protecting our world from online fraud), then we are a (hell of a) sexy brand. Please, do read on!;) We want you to define and execute a marketing strategy for other fintechs, neobanks and good old fashioned traditional brands. Our marketing & sales department is on the verge of tremendous growth. We just need you to join our ranks as our first Marketing Manager. You will bring your experience, knowledge and above all passionate persistence to build our marketing from the ground up. You will do absolutely everything in your power to help us with a new and highly successful marketing team. As all-rounder (mostly outside of paid traffic) we want you to build our marketing strategy from scratch. So if you are a DJ and like to hussle... come and scratch your records here. Your mission As our first Marketing Manager you will craft, build and mold a top notch B2B marketing strategy to conquer the hearts and minds of our big clients: banks and fintechs. And since you don’t like to be micro managed we offer you all the freedom you need to develop everything from A to Z. Last October we rebranded our business as Fourthline (previously: SafeNed), there is a greenfield of opportunity ahead. You will be in charge and responsible for the hands-on work yourself and like to touch. Strategy: Develop and execute on our marketing strategy for 2020-2022 and beyond Build the Fourthline public (PR) brand and employer brand Work together with your sales department on relevant content Content: Build a strategy for our target groups and how to reach them Strengthen our website, ship secondary/tertiary/landing pages Produce in-depth content for our target groups and increase SEO Enable PR - work with our PR agency, ensure we are mentioned when media write about KYC Boost our employer branding (nice to also work on from time to time) Define social media strategy and maintain channels Events & partnerships: Define and execute on our event strategy (we've been at Money2020 in the past but that's it...) Acquire and manage the right channels to build sponsorship relations with external partners Our product In-depth research in our product to make sure you can target potential clients with our USP’s Competition analysis (what should we improve, how do we differentiate). We are on an exciting trajectory which has just started. Directly from the start, we want to add 1 or 2 members to the team, starting with interns/juniors and then more... The eventual size all depends on how you build your strategy and execution. What you bring to the table Experience - around 4 to 7 years of experience; B2B experience is very important Analytical - you are ready to understand and dive into a complex product (AI, regulatory, risk, compliance) In depth marketing - continuous ambition to work on in-depth product marketing. We have a very c00l product, but it is different from shipping Coca Cola: -) Strategic - we need you to tell us where to go and how to get there! We want you to be that Tesla at the traffic light. When the light hits green, you go from 0 to 100. And (at least predominantly) in the right direction Autonomy - the ability to work freely and autonomous. You are the proactive person that doesn’t need daily (micro) management but drives Marketing&PR Communication - Perfect communication skills in speaking and writing: English is key, second language and more is nice. And some nice to haves: PR experience Experience in a technical and/of financial product SEA/Traffic campaigns only when needed. We offer At Fourthline, we care about attracting and retaining the best people and that is why we offer: Great compensation package (salary + bonus) - certainly compared to other startup benchmarks The chance to work in a multinational and rapidly growing scale-up that works with leading names in global finance 25 days of vacation to recharge your batteries A workplace in our beautiful new office right next to the beautiful Vondelpark in Amsterdam Daily catered, fresh and tasty lunch with your colleagues After work drinks in our very own bar on Fridays High degree of collaboration and autonomy Crucial role in a highly motivated, talented team that will grow a lot (+10 people next year!) Flat structures and open communication Ping pong / darts / table football, because it is fun... not because it is c00l to mention:) Three office dogs (current count). (no recruiter services needed!)

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