Facebook

About Facebook

The mission of Global Business Marketing at Facebook is to make it easier to turn good ideas into great opportunities. We believe in marketing that puts the people and communities we serve at the heart of everything we do. We are obsessed with the customers we serve, and deeply ambitious in the work we do to transform marketing for the world. We are looking for an experienced leader to be the Director of Business Marketing at Facebook. In this role, you will be responsible for developing, setting and executing the vision, leading the strategy and activating a robust, multi-market and multi-faceted marketing model in one of the fastest growing regions in the world. You will work closely with several internal stakeholders and create close partnerships with regional sales leadership and other key partners to execute this vision. The leader will bring unique strategic insight to develop a new way of marketing in LATAM and will be tasked with leading a new two-speed planning model. The two-speed model involves building a transformational plan for 2020 while simultaneously driving a 3-year future facing marketing plan for Latin America and as a prototype test for the rest of the world. The leader will have deep experience in the local market, leveraging expertise around customer insights, macro and micro trends and proven marketing prowess across a wide range of marketing channels, creative, collateral development, events, sponsorships, B2B media buying and more. The leader will be tasked with developing deep category insights and leading initiatives for the sales team to leverage with clients. You will communicate as the internal face of GBM in LATAM and occupy seats in global work streams to drive key strategies on behalf of the region and the globe. The leader will be responsible for leading and growing a large diverse regional and in-market team and managing a budget to ensure the team delivers impact as well as contributing to the global strategies across GBM. The leader will also be responsible for shaping thought leadership narratives, comms planning, media and strategy. They’ll partner with the VP of Global Business Group, LATAM, to develop custom narratives and points of view to position Facebook as a leader in the region, helping to drive growth and unlock new business opportunities. The leader will play a key role at the global table in shaping the emerging market marketing strategy. They will also play a role in scaling the programs which support the ecosystem of marketing partners working closely with global teams to accelerate initiatives across FMPs, Resellers and the Agency ecosystem. The leader will build strong relationships with Community Partnerships, working with the LATAM Leadership team to build and empower communities across the region. They will help to coordinate strategies across regions, cross functional partners and external partners to drive alignment and making the whole greater than the sum of its parts. The candidate needs to be a passionate people and team manager, including setting direction, building plans, and coaching teams for success. The leader will have deep experience in working in a highly matrixed environment, solid expertise in leading through others and a track record of leading successful cross functional programs. The ideal candidate will bring creativity, energy and significant analytical and marketing rigor. Minimum experience of 20+ years in a B2B and/or B2C marketing leadership role is required. DIRECTOR, BUSINESS MARKETING, LATAM RESPONSIBILITIES Develop, set and execute the vision, leading the strategy and activating a robust, multi-market and multi-faceted marketing model in one of the fastest growing regions in the world Work closely with several internal stakeholders and create close partnerships with regional sales leadership and other key partners to execute this vision Bring unique strategic insight to develop a new way of marketing in LATAM and be tasked with leading a new two-speed planning model Develop deep category insights and lead initiatives for the sales team to leverage with clients. You will communicate as the internal face of GBM in LATAM and occupy seats in global work streams to drive key strategies on behalf of the region and the globe Shape thought leadership narratives, comms planning, media and strategy Partner with the VP of Global Business Group, LATAM, to develop custom narratives and points of view to position Facebook as a leader in the region, helping to drive growth and unlock new business opportunities Play a key role at the global table in shaping the emerging market marketing strategy and also play a role in scaling the programs which support the ecosystem of marketing partners working closely with global teams to accelerate initiatives across FMPs, Resellers and the Agency ecosystem Build strong relationships with Community Partnerships, working with the LATAM Leadership team to build and empower communities across the region Help to coordinate strategies across regions, cross functional partners and external partners to drive alignment and making the whole greater than the sum of its parts MINIMUM QUALIFICATIONS Relevant experience in the local market, leveraging expertise around customer insights, macro and micro trends and proven marketing prowess across a wide range of marketing channels, creative, collateral development, events, sponsorships and B2B media buying Experience developing deep category insights and leading initiatives for the sales team to leverage with clients 15+ years of experience as team manager, including setting direction, building plans, and coaching teams for success 12+ years of experience in working in a highly matrixed environment, solid expertise in leading through others and a track record of leading successful cross functional program 20+ years of experience in a B2B and/or B2C marketing leadership role is required Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started. Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email removed].

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Company Info

Legal Form: Inc

Company Size: 10001 - 50000

Revenue: > 10 billion (CAD)

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Job Ads found: 5959

Job Ads per Month: 180.6

Hiring Locations: 19

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