Europcar Mobility Group

About Europcar Mobility Group

Key Tasks & Responsibilities: UK Vans Product Marketing Create and execute the marketing strategy for the Vans product in the UK aligned to the annual UK Vans Budgets (B2B and B2C); Grow brand awareness and brand consideration for the Europcar Vans product among the UK target audiences (B2B and B2C); Report on the performance of Vans marketing initiatives against clear objectives and ROI; Work closely with Group Vans & Trucks Product Marketing colleagues, providing a UK voice into the development of Group lead Vans product enhancements and Vans campaigns. Execute those campaigns in the UK aligned to Group direction; Liaise with key stakeholders in the creation and execution of the marketing strategy; Along with Harrison Sadler Ltd (external PR agency), create and execute the UK Vans PR and communications plan; Research, develop and market new Vans products aimed at delivering the Vans business objectives and differentiating Europcar from key competitors; Manage local budget allocated to the Vans product campaigns ensuring ROI; Monitor competitor activity; product development and enhancement, marketing campaigns and partnerships; Work with Ecommerce colleagues to agree creative and innovative ways to promote the Vans product through Europcar UK owned channels; website, email, social media etc; Conduct research using Group and local resources to better understand customer behaviour (Europcar and non-Europcar), inform product design and marketing campaign targeting; Support industry events and exhibitions as required. Ancillaries Marketing Maximize the sales and profitability of the ancillaries product portfolio though available channels; call centre, website, station, emails; Monitor, analyse, review and recommend actions to optimise the performance of our ancillary products by channel and location groups, on a daily, weekly and monthly basis. Provide summaries to key stakeholders; Interface with Group Ancillaries Marketing team and input into Group product development and marketing initiatives; Work with the Finance team to understand the profitability of ancillary products and to identify areas for improvement; Liaise with the RCM team on budget and forecast requirements; Ensure details of product changes/procedures are updated accurately in all terms and conditions documentation, internal communications and the company intranet; Liaise with the Operations department on the application of ancillaries' products. Station Branding Oversee all station branding activity including new station openings, station refits/rebranding ensuring compliance with Group brand guidelines; Support station marketing activity including management of the Brand Ambassador Programme, Higher Revs Programme (station generated revenue) and station point-of-sale collateral; Act as the main marketing interface/resource for the Operations Department. General To contribute to the overall UK marketing strategy; To work collaboratively with Europcar Group Marketing and other UK Departments as required; To participate in various projects as required. The Person Hands on experience of planning and implementing B2C/B2B marketing strategies and campaigns in a relevant business sector; ROI focused marketer with analytical approach to marketing investment and product development; Experience in marketing budget management; planning, campaign management and reporting; Experience in the new product lifecycle; idea generation, evaluation, analysis, proposition development and go-to-market panning; Understanding of digital marketing and social media channels; Good understanding of PR and its place within a wider marketing strategy; Self-starter with the motivation, commitment, enthusiasm and drive to define clear goals and execute plans to deliver against them; Creative and strategic thinker with flair for customer engagement; Ability to manage projects across multiple internal and external stakeholder groups; Experience of working in an international business; Strong relationship building skills with ability to communicate at all levels Essential Skills Rounded knowledge of marketing channels within a B2C/B2B environments including CRM, digital, PR and ATL media; Excellent communications and presentation skills; Excellent interpersonal skills with ability to establish relationships internally and externally; Strong commercial skills; Highly organised, self-starter; High energy & enthusiasm. Please send in a covering letter along with your CV stating your salary expectations when applying. Agencies - Please do not send any speculative candidates or CVs in response to this advert. The Company will not accept any terms and conditions based on a speculative applications being sent.

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Company Info

Legal Form: SA

Company Type: Private

Company Size: 5001 - 10000

Revenue: 1 - 5 million (USD)

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Job Ads found: 3362

Job Ads per Month: 70.0

Hiring Locations: 150

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