Digitas

About Digitas

Company Description We are the Connected Experience Agency Like the Unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We blend these disciplines to create digital experiences that bring brands to life. Data is about truth, strategy is about finding growth, creative is about creating emotional reactions to drive action, and media is about reaching people in the moments that matter. We are deliberately diverse and uniquely able to bring together these to help brands succeed in today’s age – the age of experience. Digitas operates in over 25 countries across six continents and is part Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals. Our Data team is unique, we’re a community that is the driving energy behind the work that we do. Combining skills across a variety of tools and platforms, analytics disciplines and clients, our team is a place where brilliant minds come together to build something bold. Job Description Reporting into the data Director on Marriott, this is a collaborative role working alongside media, strategists and planners to identify ways to deliver media based on insightful data analysis with an audience lens. The lead analyst will be responsible for driving forward Marriott’s audience led planning ambition and take responsibility for leveraging Marriott’s DMP, Adobe Audience Manager, in Europe. Work closely with EU media planning, activation and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimization with an audience lens Work with media team to implement audience led data-driven media campaigns Responsible for DMP execution (segment usage, audience sizing etc..) Works with Epsilon on implementation QA and on-going management of DMP tagging on owned and paid media Management of test and learn roadmap for segment definition Contribute to the data strategy and roadmap to ensure we are increasing 1st party data capture, identifying key data partnerships, and purchasing valuable 3rd party data Work directly with the other capability leads to ensure data led thinking is consistently used throughout the team Identification of key audience segments and segmentation optimization. Work with global data teams to elevate the EU region in audience led data initiatives and ensure regional nuances are noted. Leverage insight on audience to present new ideas for media planning Take ownership of data deliverables and deliver tasks timely and to a good quality standard Feed into budget planning, end of campaign reporting and QBR’s The ability to solve a multitude of problems by leveraging deep knowledge and experience in data and media Form a real understanding of clients’ consumers, business, products and challenges, to articulate, position and implement data driven strategic & optimization plans for the client Qualifications Expertise and hands on experience using Adobe Audience Manager Technical understanding of how data flows across systems (web analytics, DMP, media analytics, etc) Expertise in cross-channel media measurement & strategy including both on and offline channels Capable of translating complex data sets into insights Able to present complicated data insights & strategic recommendations in a client facing manner and teach others to do the same Experience working with clients to help them achieve marketing success fueled by data Confidence to challenge the client and team and to ensure delivery on marketing metrics that drive to business outcome Brilliant client service, and fostering that culture within your team to ensure smooth delivery across what is a complex piece of business Additional Information null

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Company Info

Legal Form: GmbH

Company Type: Subsidiary or Business Segment

Company Size: 5001 - 10000

Revenue: 0.5 - 1 billion (SGD)

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Job Ads found: 963

Job Ads per Month: 20.5

Hiring Locations: 25

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