Dentsu

About Dentsu

This is an exciting time to join Dentsu Aegis Network (DAN) as we focus being a 100% digital economy business through content, media and commerce. We are well placed to build capability, scale and sustainable growth as a high performance business. Our strategy is driven by our unique culture with one vision (to innovate the way brands are built), one set of values and a unique operating model which drives collaboration, client focus and attention. Dentsu Aegis Network believes that everybody should be treated equitably. We are committed to creating an inclusive, diverse and collaborative environment that enables our people to do what they do best – innovating the way brands are built. This is regardless of age, race, disability, sexual orientation, gender, marital, civil partnership or parental status, religion or belief. As a global organisation, we offer fair employment and advancement opportunities for our employees to succeed and advance within their profession, both in Singapore and around the world. Job Title: Media Planner (6-month contract) Job Description: Role Purpose As a media planner, you are tasked with maximising returns on advertising and promotional activities across different media channels. You will be responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient way possible. Media planners collect and analyse information about different media channels such as newspapers, magazines, television, radio, cinema, internet and outdoor media such as posters and digital billboards with regards to consumer behaviour, circulation, audience trends and the impact of different methods. You will be working closely with clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns. Key Accountabilities Planning: Develop media strategy, channel recommendations and prepare the detailed media flowplan Liaise with media owners for proposals Experience with media planning and audience insights software Collect and analyse data to determine best media mix for campaigns Engage clients and creative agencies on day to day operations Various campaign reports on local/regional/global levels Ensuring all media goals and strategies are delivered and executed within budgets. Buying: Lead the implementational planning process Negotiate with media owners for better rates and value adds Book ads – both managed service and self-service Prepare Copy Instructions/material specs Liaise with media vendors & creative agencies for material submission Digital ad ops (campaign set up on self-serve platforms Tag ads and client’s site, ensure ads are properly served and tags are firing) Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings Implementation of plans through to their delivery and quality control of all buys. Ensuring all media goals and strategies are delivered and executed within budgets. Client liaison for campaign approvals. Broad knowledge of media channels and familiarity with campaign evaluation metrics and media buying Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …). Provide written brief to Buyers for all media. Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues). Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports). Management of post campaign reporting that quantifies the value of the media strategy. Client relationship management: Day to day account management of key clients Finance: Ensure billing of invoices in internal systems and liaising with clients for PO’s Managing specialist relationships: I nternal: Manage relationships with specialist teams internally - clear and accurate briefing of them. External: Build effective working relationships with creative agency personnel plus other specialist agency personnel. Person Specification Required skills: University graduate At least 1 year media agency experience essential, integrated media planning a big plus Strong analytical skills, ability to relate results to client business objectives Balanced ability to perform analytically and creatively Accuracy and attention to detail Compliance with deadlines Media vendor negotiation Well organized multi-tasker able to work independently Excellent interpersonal skills and style, including face-face, email and telephone manner Excellent planning and organizing skills Good PC skills, especially excel and PowerPoint Attributes: Passionate, with strong opinions about communications An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies Ability to build strong relations with colleagues, clients and network partners Able to generate and present well-considered ideas and solutions Thrives in a fast-paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum Can demonstrate good organizational skills and attention to detail Can multitask and change priorities rapidly and is effective under pressure High energy and an approachable manner Team player Takes initiative Enthusiastic Able to work under pressure Please attach an updated CV to your application **We regret that only shortlisted candidates will be notified. Location: Singapore Brand: Time Type: Full time Contract Type: Permanent

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Company Info

Legal Form: co

Company Type: Public

Company Size: 1001 - 5000

Revenue: 5 - 10 billion (USD)

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Hiring Locations: 419

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