Coach

About Coach

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity. Purpose of Role: The Senior Marketing Manager will be responsible, in partnership with our distributors, for planning and implementing marketing strategies that support the growth of retail and outlet business, and in some cases. com and wholesale, across selected regions of our Coach International business with a particular focus on travel retail and our global travelling customer. Led by the VP of Marketing and Comms, this position is focused on developing marketing programs that drive awareness, traffic and commercial results for the business. As well as monitoring the tourist patterns and sufficiently planning marketing to target customers at each stage of travel including special projects with travel retail partners. The successful individual will leverage their proficiency in Marketing to… Strategically plan and oversee the activation of localized marketing initiatives including: traffic driving initiatives, digital communication, retail-theater, in-store collateral & gifting, incentives and promotions Create an annual planning calendar for all marketing and promotional activities to drive trade and brand building initiatives including new product launches, store openings, special events, etc. Build the marketing plan in line with the key global messaging calendar and initiatives whilst developing local opportunities that create key ‘moments’ aligned with global brand vision and strategy Be the brand ambassador for all external partnerships to strategically plan and drive the brand through partner channels Develop comprehensive new store opening plans, including partnership with PR/Press, events, direct mail and digital, partnerships, etc. as well as looking after newly anniversaried doors Monitor store trends in performance KPIs to proactively build into immediate strategic plans Monitor and analyze sales promotion results to determine cost effectiveness and future plans Manage a team to drive execution and support of strategies Partner cross-functionally to ensure business objectives are being met within all marketing implementation Demonstrate the growth opportunities for the brand within new customer acquisition, awareness, traffic both physical and digital and commercial revenue growth Establish strong working relationships internally to manage overall all partnership activations cross functionally, ultimately through to end delivery Coordinates project needs with cross functional partners both locally and globally Partner with Creative Services partners in NY for any localized needs Travels regularly to key markets in support of brand initiatives and to build and foster relationships with external agencies/partners Ensures execution and brand experience across multiple channels and storytelling is connected, relevant and adds value Manage fully the marketing budget planning rolling into the wider International Marketing budget The accomplished individual will possess… Minimum 5 years of multichannel & trade/retail marketing experience in fast paced, dynamic environment Demonstrated marketing experience and a clear track record of building marketing strategies that drive clear results Creative problem solver with strategic thinking skills and strong business acumen A demonstrable track record for increasing traffic and sales and delivering ROI Experience of working with a global company/brand Experience supporting the European and international markets Experience with travel retail and tourism strategies Extensive experience with specific Chinese social media channels Ability to make prudent decisions under pressure and deadlines Ability to build effective partnerships and interact successfully with diverse individuals at all levels Knowledge of the fashion or accessories luxury goods market A balance of both brand and commercial experience dealing with both external and agency partners Fluent Mandarin language, both spoken and written Our Competencies for All Employees Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Our Competencies for All Employees Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alien, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

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Company Info

Legal Form: Inc

Company Type: Public

Company Size: 5001 - 10000

Revenue: 1 - 5 billion (USD)

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Job Ads found: 3179

Job Ads per Month: 64.9

Hiring Locations: 149

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