CoStar Group

About CoStar Group

Social Media Marketing Specialist Job Description The Social Media Marketing Specialist is an entry-level role responsible for onboarding clients, managing client social media accounts, product delivery, and coaching clients on social media. The ideal candidate will have a strong understanding of all social media platforms (Facebook, Instagram, Twitter, Google My Business, etc.) and best practices as it relates to business. The Social Media Marketing Specialist must be able to manage all aspects of our social media program from platform creation, content planning and the ability to monitor and measure the campaign's effectiveness. Procuring and writing content as well as managing the content calendar for our clients are a large part of this role. Highly organized with an ability to plan and prioritize effectively, this specialist will also be experienced at overseeing successful projects that require collaborating with multiple stakeholders both within and outside the organization. Key Responsibilities: Set up and manage multiple client social media accounts across many social platforms – including Facebook, Twitter and Google My Business. Create original written, brand-appropriate and visual content across all social media channels for a wide-ranging portfolio of apartment communities located throughout the country. Schedule planned posts using third party scheduling tools. Use independent judgment combined with the identity of the customer to highlight the customer’s brand and voice with end consumers. Engage and connect with online audiences, fans, and consumers on Facebook, Twitter, Google, and Instagram. Monitor social media channels for timely response to customer feedback and reviews. Organizing, creating, launching and monitoring paid campaigns in Facebook and Instagram. Utilize a critical eye for your own work to ensure clean, high-quality content that supports customer brand focus. Collaborate with teammates across departments, implement customer feedback, innovate on strategies, and help develop best practices. Serve as point of contact to clients for anything social related on reporting calls, recommendations and day-to-day collaboration. Handle customer service issues, high-priority escalations, resolutions, and proactively communicate issues. Understand current trends, technologies and advancements in the social media space. Confidently balance daily and weekly deadlines with department initiatives, utilizing multiple tools. Take on any other responsibilities that may arise in a fast-moving, corporate environment. Qualifications: Excellent writing and communications skills (sentence structure, grammar, varied vocabulary, spelling, style, strong typing speed with high accuracy, and attention to detail). A creative mindset that shows through your work. Customer-first attitude and the ability to adapt your writing voice to various audiences. Be able to use independent judgement to improve a customer’s marketing potential. Passion for helping local businesses. Deadline-driven and detail-oriented attitude and aptitude. Personal ambition to embrace challenges and go the extra mile. Enthusiasm for working in a fast-paced, high-growth environment. Familiarity with major social media platforms. You can easily translate messages on different platforms to reach different audiences. You’re a self-starter. You get a thrill from checking things off of your to-do list. Writing engaging content is second nature to you. Familiarity with basic design principles and lightweight visual design tools like Canva is a plus. Computer proficient in Word, PowerPoint, Excel and Outlook. Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communication or related discipline. Real estate or multifamily experience is a plus. This is an on-site, in-office position – no telecommuting. #LI-SB1 CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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Company Info

Legal Form: Inc

Company Type: Empresa privada (cotiza en bolsa)

Company Size: 1001 - 5000

Revenue: 100 - 500 billion (USD)

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Hiring Locations: 82

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