Canadian International School

About Canadian International School

Roles & Responsibilities The Canadian International School is currently looking for an energetic, passionate and experienced full-time marketing and events executive to join our Marketing & Communications Department. The successful candidate should be detail-oriented, deadline-driven and a self-starter with strong customer service and organisational skills. He/she should be passionate about marketing, able to bring fresh ideas to the table and constantly optimising to maintain CIS’s reputation as a leading international school in Singapore. Applications should be submitted online. Only shortlisted applicants will be contacted further. KEY ACCOUNTABILITY Reporting to the Marketing Manager (MM), the marketing and events executive assists with the development and deployment of all strategic marketing initiatives, and oversees the effective and timely execution of all events. QUALITIES This is a demanding and diverse role that includes a mix of creative work, project coordination, and administrative tasks. The successful candidate should be detail-oriented, deadline-driven and a self-starter with strong customer service and organisational skills. He/she should be passionate about marketing, know his/her SEO from his/her SEM, get excited by lead conversion and retention, able to bring fresh ideas to the table and constantly optimising to maintain CIS’s reputation as a leading international school in Singapore. RESPONSIBILITIES Marketing Assist the marketing manager with the conceptualisation and development of marketing campaigns and initiatives (print, digital, event, social, content, and Google). Manage the marketing editorial planner and ensure all marketing deliverables are distributed to media partners on time and in accordance with contract and guidelines. Provide input on copy and design for marketing campaigns. Craft compelling content to support marketing campaigns. Support and drive the CRM strategy (campaign deployment, marketing automation and reporting). Track all marketing campaigns performance and provide monthly detailed data analysis and customer insights. Assist with photo and video shoots Events Plan and execute school and marketing events from start to end, according to brief, target audience, business objectives and budgets. Coordinate and oversee all logistical operations for setup and on-the-day event management. Work closely with internal departments and external vendors to ensure all aspects are executed on-time and to an acceptable standard. Schedule and lead all event planning meetings with the internal team. Supervise and coordinate all staff (events team, facilities, catering, operational, security) during the event. Acts as the primary lead during events to ensure proper flow and problem solve on the go. Analyse and report on each event’s success and weaknesses. Builds relationships with external vendors to ensure best possible pricing has been negotiated. Administrative tasks Monitor budgets and spending (raise PO, track payments). Ensure all regulatory paperwork (EduTrust) is up to date, filed and submitted according to the guidelines Other duties as assigned. QUALIFICATIONS Candidates should have at least 3-4 years of marketing experience. Proven ability to design, coordinate and execute multiple large-scale marketing campaigns. Working knowledge of concepts, principles and best practices of event planning, production, and promotion. Must be an effective communicator and work as a team player within a multinational organisation. Ability to meet tight deadlines and to think clearly under pressure. Knowledge of KPIs and marketing techniques. Computer savvy; proficient in Google products. Understand basic design programmes and principles. Working knowledge of Google Adwords and Facebook Business Manager. Experience of working with marketing automation systems (Hubspot, Salesforce, etc). Excellent organisational skills and attention to detail. The ability to problem-solve under pressure. A good storyteller with excellent writing skills. Must be able to work evenings and weekends, as required.

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Company Info

Legal Form: Ltd

Company Type: School / School District

Company Size: 501 - 1000

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