Campari Group

About Campari Group

The Mexican Spirits Portfolio Ambassador is a full-time position dedicated to brand building, education and supporting volume-driving activities for the Campari America Mexican spirits portfolio, including Espolón tequila, Montelobos mezcal, and Ancho Reyes liqueur. The ambassador must be passionate about the category, an expert in all things agave and a dynamic public speaker who can represent our brands as a product expert and deliver key brand messages to trade and consumer audiences. The Mexican Spirits Portfolio Ambassador will focus on forming essential partnerships with industry influencers as well as leveraging their existing relationships, and will be the expert in trade affinity, outreach and mixology. This role will serve to increase brand awareness amongst trade, drive menu placements, lead staff trainings and feature brands at industry events. This position will be a spokesperson for the brands and plays a crucial role in elevating the organization as an on-premise company leader. The Mexican Spirits Portfolio Ambassador must be able to travel up to 70% of the year. This role may be based in California, Texas or New York depending on the candidate's home location. Key Responsibilities and Activities Trade Education o Serve as product-knowledge expert for Espolón tequila, Montelobos mezcal, and Ancho Reyes liqueur. Educate trade, brand and distributor/broker partners on benefits of Mexican spirits. o Support sales division teams with distributor meetings, account trainings and trade events. o Include mixology as medium to reinforce brand message and quality. Trade Outreach & Engagement o Create unique brand experiences to motivate trade. o Grow relationships and build goodwill in core set of influential accounts. o Inspire accounts and bartenders to become advocates. o Assist in cocktail and menu development as requested. o Host/manage itineraries for high level distillery visits/tours as needed Events o Co-host high profiled trade events with designated emcee o Assist in planning and execution of national, local and ad hoc events. o Support brand at trade events and relevant initiatives. PR/CRM/Communications o Captivate and educate accounts through highly engaging and interactive presentations. o Represent brands as industry leader and product expert. o Serve as the brand/product expert in the on-premise and amongst industry peers (media, consumer, trade and internal brand team). o Key influencer networking and education. o Host press tastings as needed Reporting o Maintain weekly reporting via online reporting platform. o KPI monitoring. o Report market trends in on-premise community. Brand Support o Identify event opportunities and ways to activate at them. o Support Brand programs/events with concept/promotion/recruiting as needed o Identify Industry trends and how to leverage them in the on-premise. o Assist with drink strategy and cocktail development as requested. o Support new products and innovation projects. o Help audit and manage Brand training tool kits and materials, consulting and working with Brand, Trade Marketing and On-Premise teams to continuously improve the education materials around all agave portfolio brands Education and Experience Required Bachelor’s degree preferred Prior bartending experience with a demonstrated passion and knowledge about brands, cocktail culture and education. On-premise familiarity and experience is required. Prior experience working with and presenting to media/PR is preferred. Prior experience with public speaking and presenting is required. Sales/marketing experience is preferred (Spirits and Wine experience a plus). Willing to travel when needed/requested up to 70% (non-traditional days/hours). Willingness to work full-time, non-traditional and late night hours as required. Fluency in Spanish is a plus. #LIPOST

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Company Info

Company Type: Public

Company Size: 501 - 1000

Revenue: 1 - 5 billion (AUD)

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Job Ads found: 1658

Job Ads per Month: 33.8

Hiring Locations: 49

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