COFIX GLOBAL

About COFIX GLOBAL

[if gte mso 9] > SUMMARY The Product Marketing Specialist (PMS) serves as Cofix Global’s in-country product marketing expert and is responsible for all outbound marketing activities within the local region. The PMS is tasked with presenting our product offerings in a manner that will enhance sales, generate consumer interest, and strengthen the Cofix brand. The PMS will work in concert with the regional team to develop the initial and ongoing local product mix strategy. To effectively fulfil the requirements of this role, the Product Marketing Specialist should possess sector-specific experience/knowledge and a deep understanding of the Cofix brand, business model, operational philosophy, and product/service offerings. DUTIES AND RESPONSIBILITIES Conduct thorough analysis of local market dynamics and consumer preferences to recommend both an initial and evolving product mix strategy Identify opportunities to improve existing product mix and achieve better price positioning Develop product end-to-end marketing strategies (including pricing, advertising, product launch, etc.) Work with various marketing and non-marketing teams (e.g. Brand, Digital, Trade, Analytics, Operations, etc.) to develop and execute strategy Translate qualitative product information and details in a manner that resonates with our customers Evaluate creative concepts and final execution against the strategy; Effectively provide creative feedback to internal and external agencies Work with Country GM and other relevant staff to ensure that work products, campaigns, and marketing collateral conform to Cofix brand standards, local norms, and legal requirements Manage multiple ongoing projects and contracts in an efficient and prioritized manner Propose integration of product-related messaging in marketing communications and channels Monitor, in an ongoing fashion, emerging and high-potential product trends within the local country for possible incorporation into the product mix Evaluate projects using both relevant KPIs and feedback generated from existing and prospective customers Test marketing product features, ad copy, and releases prior to deployment Document, obtain approval for, and track all changes in marketing campaign parameters. Provide detailed reports and notifications as appropriate and communicates campaign status to the Country GM, CMO, and other stakeholders REQUIREMENTS Minimum of a bachelor’s degree or equivalent in Marketing, Communications, or a related discipline Minimum of 2-3 years of retail and/or F&B industry experience in product marketing or in roles with similarly defined scope Strong business acumen; superb communication and high-level of creativity Proven quantitative analytical capability and keen eye for detail Working knowledge of web-based analytical tools (Google Analytics, Webtrends, etc.) Deep customer focus, high level of detail orientation, and strong ability to effectively prioritize and multitask Familiarity with product marketing techniques and tactics (e.g. Integrated Marketing Campaigns) Background in design and/or copyrighting is a plus Fluency in Portuguese and English; Russian is a plus EndFragment

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