CIBSE

About CIBSE

Are you a team player with creative flair, strong design skills and an ability to create engaging content? CIBSE is looking for a Visual & Social Content Executive to create and deliver high-quality marketing content for social media, print and our website. Bringing briefs to life, you will create campaign materials to tell stories and help promote the commercial and charitable arm of the institution. The role is an important addition to the marketing team and includes the opportunity to contribute and learn about many areas of the business. We are looking for someone who will be an asset to the team who would like to learn and grow in a welcoming environment. About CIBSE OUR VISION Better performing buildings for society and the environment. OUR MISSION To advance and promote the art, science and practice of building services engineering, to invest in education and research, and to support our community of built environment professionals in their pursuit of excellence. Working for CIBSE As a growing and changing organisation, CIBSE is committed to the continuous learning and development of all staff to enable people to develop individual skills and realise their full potential. Everyone has their own personal development plan with learning needs discussed and agreed by both the individual and the line manager, encouraging staff to take responsibility for their own learning. CIBSE is committed to paying competitive salaries, but also recognise that many people are motivated by non-financial benefits. CIBSE therefore offers the following staff benefits: Flexible working hours 25 days holiday a year, plus three extra days given when the office closes at Christmas. An extra day is added per year of service – to a maximum of 30 days Three days leave a year to volunteer for a charity of your choice Childcare vouchers scheme Paid eye tests Season ticket loan Cycle to work scheme Funding for job-related development plus corporate learning and development opportunities CIBSE’s social club organises a range of optional social activities, which includes events throughout the year and an annual Christmas celebration. About the role The Visual & Social Content Executive will work closely with others across the marketing team to produce and curate a variety of marketing materials. Through creating, monitoring and optimising content, the postholder will be fundamental to supporting marketing strategies across membership, events, training and knowledge. Reporting to the Membership Marketing & Engagement Manager, the postholder will also play a vital part in growing our social media reach and will have the opportunity to develop their knowledge around many aspects of digital marketing, including analytics, keyword advertising and pay-per-click campaigns. Specific responsibilities will include: Enhance the effectiveness of marketing campaigns and activities through the production and curation of visual assets for social media, web and print. Monitor and optimise the performance of Google Ads. Measure performance of digital marketing efforts using analytical tools and provide campaign insights to the wider marketing team. Create content for and optimise the performance of paid/organic advertising across LinkedIn, Twitter, Facebook and Instagram. Support regions, groups and societies with running social media campaigns. Provide creative ideas and suggestions for content development. Essential skills and experience At least 1-2 years’ experience in a digital marketing or content role Advanced design skills using Adobe Photoshop and/or InDesign Experience running and executing paid/organic social media campaigns Results focused with an ability to analyse data and report on results Strong writing skills with a good eye for detail and accuracy Highly organised and able to meet strict deadlines Strong interpersonal skills with ability to work as part of a cross-functional team Desirable skills and experience Video filming and editing skills A degree in marketing or a professional marketing (CIM) qualification Experience using Google Ads Experience with analytical tools such as Google Analytics and Social Media Analytics. Benefits: Flexible working hours On-site parking Job Types: Full-time, Permanent Salary: £25,000.00 to £27,000.00 /year Flexible Working Options Available: Flexitime

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