Bupa

About Bupa

Job Introduction Based in Dubai, the purpose of the Digital Acquisition Specialist – Bupa Global Africa, India & Middle East (BGAIM) role is to co-ordinate acquisition related marketing activities across the region for Bupa Global. This includes direct integrated advertising programmes to maximise profitable top line growth, specifically; Working collaboratively with direct sales to develop an effective and efficient advertising programme to increase acquisition on Indi and SME plans in the UAE and Egypt. Delivering digital and offline media campaigns to ensure optimal return on campaign objectives and grow brand awareness Set up, manage, report and optimise paid advertising campaigns in search, display, pay-per-click, social and other new emerging media. The successful applicant will support the region's marketing strategy for individual and SME health plans by recommending a strategic and tactical approach to digital and offline campaigns, ensuring effective execution, regular optimisations and seamless reporting on campaign metrics. This will include building collaborative and productive relationships with regional and global stakeholders in order to drive tactical marketing activity. Closing date for applications is Wednesday 11th March 2020. Main Responsibilities Create, execute and maintain tactical media and advertising campaigns for Individual and SME health plans for direct customers within the marketing mix including Digital, Print, Broadcast and Outdoor. Work closely with media agency to deliver efficiencies in all digital advertising including search, display, pay-per-click, social and other developing media channels. Support the increased conversion of offline marketing campaigns. Regularly analyse ad performance and report effectiveness of digital advertising efforts, utilising Adobe Analytics and Google Adwords, to recommend campaign iterations and optimisation strategies. Ensure set up of digital advertising channels is optimal, including pixel management, goal set up, naming convention, keyword research and more. Work with the digital team to develop conversion assets (email, content and landing pages) to align with paid acquisition and sales funnel strategy. Manage budget allocation within campaigns for optimal results. Develop and execute a robust strategy to include SEO best practices. Stay on top of advertising trends, tools and best practices Ability to improve sales journeys through the website and campaign pages, optimising for return on investment. Understand Bupa Global brand guidelines and in-country partner guidelines to ensure creative strategy works within these at all times. Ensure compliance, legal and partners are engaged, have had the opportunity to review and appropriate sign off has been obtained. The Ideal Candidate Experience gained in a digital marketing/advertising role is essential; agency background will be beneficial Experience of delivering digital acquisition campaigns with exposure to offline media as well Hands-on experience of search, display, pay-per-click, social and other online media channels. Experience in managing agencies for media planning and buying Experience of managing a copy approval process – ideally within a regulated market. Advanced PC skills, including Acrobat, Excel, Word and PowerPoint – essential. Advanced Digital Analytical skills including Adobe Analytics and Google Adwords. Very high standard of written and spoken English Knowledge of Arabic will be an advantage About The Company Bupa’s purpose is longer, healthier, happier lives. As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 32M customers globally. With no shareholders, we invest our profits to provide more and better healthcare and fulfil our purpose. We employ 79,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, and the USA. We have grown significantly, particularly through 2013 to 2015, when we accelerated execution of our strategic vision. We are similar in revenue and profit to Marks & Spencer, and larger than Heinz in revenue. Because Bupa does not have shareholders it does not have a listing, but if it did it would be in the FTSE 100. Bupa is not a mutual or a charity but a company limited by guarantee that seeks to maximise its profits in order to fulfil its purpose. With customers in virtually every country in the world and 70% of its revenues now generated outside the UK, Bupa is a truly international organisation. Bupa's Strategic Framework Our strategy has three pillars: Customers, People, Performance. It puts our customers front and centre in the context of today’s digital age. As a service organisation, everything we do for our customers relies on our people and partners, so being a place where people love to work is critical to our success. This, combined with disciplined risk and capital management, is how we will deliver strong and sustainable performance. We are looking for individuals who share in our values and this strategy, and are capable of delivering outstanding results for the business. Bupa Global Bupa Global provides products and services worldwide to people who want access to premium health and care at home or as they study, live, travel or work abroad. We provide international health insurance, travel insurance and medical assistance to individuals, small businesses and global corporate customers all around the world. Bupa Global has over 2,000 employees and has offices in London and Brighton (UK), Dublin (Ireland), Miami (USA), Copenhagen (Denmark), Hong Kong (Greater China), and Dubai (UAE), as well as in Egypt, Mexico, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador. Bupa Global is currently organised around five regional hubs: Bupa Global Africa, India & Middle East; Bupa Global Greater China; Bupa Global Latin America; Bupa Global North America and Bupa Global Europe. Application process: Timescales for reviewing applications will differ between regions, but you will always receive a response to your application. The recruitment process itself will vary per role and region, but you will be updated along the way via phone and email (so please look out for these!). To view what stage of the process your application is currently at, you can also log in and view your dashboard. If you are invited to an interview, a member of the resourcing team will be able to advise you on what to expect. This will vary in region, but will likely include an initial phone or digital interview, followed by one or more of the following depending on the role: Core capability interview; Technical/function specific interview; Online profiling assessment; Presentation, written task, role play; Assessment centre. If your application is successful and you’re invited to join the team, the resourcing team will guide you through your on boarding journey. Should you require any reasonable adjustments to be made or facilities provided to enable you to attend an interview, please do not hesitate to contact us prior to the interview at [email removed], so we can make adjustments accordingly.

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Company Info

Legal Form: Limited

Company Type: Private

Company Size: 5001 - 10000

Revenue: 5 - 10 billion (USD)

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Hiring Locations: 18

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