Brown-Forman

About Brown-Forman

Reporting to: Marketing Manager - Jack Daniel’s Tennessee Whiskey & RTD Location: London, England Scope At Brown-Forman, we enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations. Brown-Forman is one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies. By expertly combining five behaviors (Be Curious, Be Courageous, Be Collaborative, Be Creative, Be a Champion) with our vision and purpose, we seek to create an enduring and growing Brown-Forman UK. The Assistant Brand Manager is responsible for supporting the Marketing Manager in the delivery of the profitable growth of the biggest and most valuable brand within BF’s portfolio, in the UK (#1 international market). The Assistant Brand Manager will actively support the Jack Daniel’s Tennessee Whiskey Team in the development of marketing, advertising and promotional programmes and will have full ownership of their implementation, while owning selected projects from start to finish. Responsibilities Ownership of key projects and marketing activities: Packaging: Manage and deliver all relevant brands’ packaging changes, liaising with Global team, Supply Chain, Customer Marketing and Sales teams to ensure flawless execution and transition in market. Gifting: Manage the delivery to market of the brands’ gifting pipeline, in collaboration with account managers, customer marketing, supply chain and finance team. Digital Communication & Shelf: Support the planning and execution of Jack Daniel’s Tennessee Whiskey CRM, Social and PR activities, ensuring compliance and alignment with the Global team. Responsible for delivering the latest, most relevant and engaging information & brand images to the E-com Customer Marketing Team. Perform regular online reviews & work with the E-com Customer Marketing Team to improve. Events & Sponsorships: Support the implementation of sponsoring, events and partnerships programmes with amplification plans. In charge of the execution of all Jack Daniel’s Tennessee Whiskey internal branded events and comms for the brand. Brand guardian: Be a brand guardian in ensuring Jack Daniel’s Tennessee Whiskey is creatively expressed in a premium and consistent ‘on-brand’ way, ensuring all approvals are obtained ahead of the live date. Initiate and maintain close, consistent communication with internal and external agencies. Be a key point of contact for BBFB On Trade sales teams, B-F ASMs and the Customer Marketing teams. Be responsible for Jack's Way internal program. Support the Marketing Manager and the Jack Daniel’s Tennessee Whiskey team in: Business performance & management: Prepare monthly brand performance review including competitive set, sales data. A&P management: raising POs, appropriately recording spends and maintaining an A&P budget at all times updated, reflecting the latest status. Planning Process: Work closely with Global and Regional teams to learn from other markets successes. Keep monitoring competitors’ activities and seek inspirations beyond spirits categories, demonstrate curiosity to feed the planning cycle. What are we looking for you to have? Marketing or related qualifications Strong events management skills Understanding of sales and operations Excellent relationship building skills Excellent analytical skills Prior Experience in wine and spirits or luxury FMCG industries Experience in digital and or social media management or creative agency background preferred but not essential What do we offer the successful candidate? Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to are medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities. #LI-WM1 Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: International City: London State: Country: GBR Req ID: JR-00001340

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Legal Form: Corp

Company Type: Public

Company Size: 1001 - 5000

Revenue: 1 - 5 million (USD)

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Hiring Locations: 89

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