Broadway Events

About Broadway Events

ARE YOU: A forward thinking marketeer? Outrageously organised? Creative? Confident decision maker? A demon at project management? An innovator? If you’ve answered YES to all of the above then we want you!! Broadway Events create valuable trade exhibitions and conferences with a highly professional and friendly approach. We are looking for a passionate Marketing Manager with a minimum of 4 years of experience within a marketing / events / exhibitions (or related industry) who demonstrates a creative and pragmatic approach. The position requires you to create relationships and gain a thorough understanding of what our events must provide to satisfy both our visitor and exhibitor needs. COMPETENCIES 4+ years of experience in a similar role managing marketing campaigns An innovator – looking at the future, industry trends and visitor / exhibitor needs to keep the events number one in the industry Strong marketing experience across all elements of the marketing mix; preferably from a B2B background Excellent skills in motivating and developing team members Ability to work on multiple projects at the same time Good understanding of digital marketing skills including SEO & PPC Be a confident communicator in all mediums – written, face-to-face & on the phone Excellent creative skills and be able to look at new and innovative ways of approaching the marketing requirements of each event The ability to meet deadlines. Event dates do not move and therefore time management is critical for the role Excellent copywriting skills and an eye for detail Excellent Microsoft Office skills. Adobe Photoshop and design experience would be an advantage THE ROLE Planning, coordinating, implementing & monitoring all marketing communication activities to ensure deadlines are met, are within budget and in-line with the event marketing goals Managing and developing dedicated projects to improve visitor attendance Developing a strategy for a comprehensive commercial campaign to create leads for commercial team Managing, developing and motivating one Marketing Executive Attending industry events to gain excellent understanding of the market Analysing and sharing insights based on the results of marketing activities Management of the print process from brief to delivery Specification and management of event websites Writing material for inclusion on the website and within all collateral and emails Sorting media partner agreements and liaising with media partners to ensure that agreed plans are being delivered Working closely with suppliers including design houses, direct mail companies, printers, PR agencies and registration companies OUR EXPECTATIONS To be punctual. Exhibitions create some situations that will require you to make an early start or stay late To work with teams and individuals collaboratively, proactively and positively A high-performance level, ensuring targets and goals are met as a minimum To work with other team members to create a successful marketing campaign Be a strong verbal and written communicator Drive visitor attendance in key buyer segments Become a market specialist Deliver a must-attend visitor experience IN RETURN: Regular training opportunities Free on-site parking Holiday raising with service plus lieu days. Team Social Events Relaxed dress code HOURS: 37.5 hours per week: Monday - Friday 9am - 5pm Job Types: Full-time, Permanent Experience: marketing: 4 years (Required) Licence: Driving (Required)

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