British Cycling

About British Cycling

Championing a lifelong passion for cycling Why British Cycling? British Cycling is one of the world’s most successful sports governing bodies. From winning Olympic and Paralympic gold medals to inspiring almost two million people to ride their bikes regularly, we are committed to making cycling the number one sport and activity of choice in Britain. With nearly 166,000 members and a new eight-year partnership with HSBC UK, cycling is in its best ever shape. We now have an exciting opportunity for someone to join our team as a Marketing and Campaigns Manager with a focus on our Recreation Programmes to manage the development and delivery of cohesive marketing, activation and communication campaigns with clear KPI’s. The role is available on a Fixed Term Contract for 6 months. The role of the Marketing and Campaigns Manager is all about: Being a key part of the wider British Cycling team that is working towards our objective to Transform Britain Into A Great Cycling Nation - with a specific remit around driving our participation targets (developing resilient cycling habits, focus on women, LLI groups), building on our current initiatives and raising awareness and favourability towards British Cycling generally. Creating and manage the on-going email marketing plan via Dotmailer, providing technical expertise to implement and drive increased engagement levels to help meet specific programme and data capture targets. Leading on core campaign activity, working with stakeholders including the Recreation team and other teams/partners to agree a brief in line with business objectives with clear and agreed KPI’s. Producing briefing documents for execution of marketing activity and working closely with the in-house creative and content teams and external agencies to develop campaign ideas and present back to stakeholders. Taking responsibility for delivering pre-agreed KPI’s - continually tracking progress throughout the campaign and putting plans into place to adapt the campaign if it is falling short of agreed KPI’s Manage a proportion of the marketing budget for marketing campaigns as agreed by the Head of Marketing. What do we offer? As well as a competitive salary, we will provide you with the support you need to deliver progressive plans with the flexibility and freedom to make your own decisions to deliver a legally safe and integral environment for all so that we can transform Britain into a great cycling nation. You’ll be responsible for translating high level, strategic aims into effective campaigns as guided by operational plans, using the most relevant channels, tactics and tone to reach the defined audience. Using commercial awareness to ensure opportunities meet British Cycling’s aims, assessing each project on its value to the organisation. You will also be responsible for providing business case’s when making recommendations for specific campaign activity for participation audience groups. The key skills, knowledge and experience we are looking for are: Able to work to a high standard within tight deadlines while maintaining a precise eye for detail and accuracy. A positive can-do attitude, capable of winning trust and selling ideas. Organised and confident in implementing high profile multi-channel marketing campaigns. Evidence of latest marketing techniques and knowledge through demonstrable continuous professional development or a relevant qualification. Experience of email marketing software (preferably Dotmailer). Digitally aware, with a current knowledge of trends and tools. Experience in writing copy and content for presentations, emails, web and print on a daily basis. Experience in the sports/event sector. Strong interpersonal skills. Excellent attention to detail. An interest in cycling and passionate about making a difference through great work. To apply, please complete the online application form with your supporting evidence. We welcome applications from all sections of the community, regardless of age, race, colour, sex, marital status, religion, ethnic origin, nationality, disability or sexual orientation. Any appointment will be made on merit alone. For more information on British Cycling please visit the following page www.britishcycling.org.uk. Closing Date: Midnight Sunday 8th March 2020

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Company Info

Company Type: Non-profit Organisation

Company Size: 51 - 250

Revenue: 25 - 50 million (USD)

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Job Ads found: 213

Job Ads per Month: 5.1

Hiring Locations: 3

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