British Airways

About British Airways

Why this role? Do you delight in knowing how to engage an audience? Can you find the content that cuts through and connects? Can you convince others that your creativity will deliver results? At IAG Cargo, you will be responsible for owning the global social media and content strategy. Managing the award-winning IAG Cargo Magazine and finding the stories that are not traditional B2B, but talk to people, whether they are our customers, staff or even future candidates. With our audiences growing 142% last year, we are now looking for someone to continue this growth, take ownership and be the go-to-person for social media and content in our global business. The role Own, develop and deliver the global social media and content strategy Manage the relationship with our freelance content writer, advertising agency and production suppliers Find and tell the different stories that IAG Cargo facilitate on a daily basis be it; lions being relocated to wildlife reserves, life-saving drugs crossing continents to reach their destination or fine art that requires the utmost care in it's transportation Manage, assign and edit digital content for our award-winning online magazine, loyalty programme and social channels Collaborate the central marketing team and regional marketers to ensure channel consistency in line with strategy and brand guidelines Build networks internally to increase the momentum and adoption of social across the business at different levels of seniority. To be successful you will have Proven experience of executing social media strategies at a global level and utilising data-driven research and analysis to drive strategic direction An understanding of the full range of marketing activity and what is required for an integrated campaign Proven experience of working in a Marketing or PR team/agency Demonstrable experience guiding the content creation process from ideation through to execution Experience using WordPress and other CMS platforms Excellent organisation, stakeholder management and time management skills The benefits of working for us As well as a competitive salary, you will have access to a variety of our excellent benefits including: 26 days holiday, plus bank holidays Defined pension contribution scheme, starting at 8% Good development prospects to grow your career within IAG Cargo Discounted flight benefits Discounts with many high street retailers The opportunity to be included in the annual incentive scheme About IAG Cargo At IAG Cargo we are in the business of moving things. From antibiotics to rhinoceros, gold bullion to avocados and everything in between. Whatever people need, wherever they are. In an era of digital screens and closed borders, we open the skies and fly the world to bring people the things they really need. As the logistics and cargo brand of the International Airlines Group, you will work across the globally recognised brands of Aer Lingus, British Airways, Iberia, Level and Vueling as we build and shape a new logistics company. We believe in a world that is always moving, with values that underpin our business. By always delivering, always improving, always listening and always working with integrity, we are creating an inclusive business that works for its customers and its colleagues around the globe. We are one of the world's largest cargo carriers, come and be part of it.

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Company Info

Legal Form: Ltd

Company Type: Public

Company Size: 5001 - 10000

Revenue: > 10 billion (USD)

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