Boyne Valley Group

About Boyne Valley Group

The Senior Brand Manager is responsible for driving the sales, share, brand equity, and profitability of a portfolio of brands, and is the go to person within the business for these brands. They will work closely with the Marketing Manager on the development of brand strategy and activation, and will collaborate seamlessly with internal cross functional teams, as well as external agencies, championing the implementation of this strategy. The Senior Brand Manager has primary responsibility for brand activation across all touch points for their portfolio. Role Deliverables: 1. Deliveryagainst sales, profit and expenditure targets Accountable for achieving these targets bydeveloping strategies for growth, based on in-depth consumer & customerinsights Evaluate brand performance against agreedmeasures/goals Vs. targets Compile monthly reports on brandperformance and track and evaluate execution of in-market programmes Work with Commercial & CIIto understand impact and performance of marketing activity and take correctiveaction Management of and accountability for relevant brand portfoliobudget 2. BrandStrategy & Brand Planning Develop annual brand plans for sign off by the business; translatestrategy into highly commercial and differentiated channel plans across markets Determine brand budget spend across ATLand BTL resources to deliver agreed objectives Lead the research and development of brandpositioning Lead quant and qual brand research ondesignated brands Determine and lead implementation of brandrenovation strategies in line with annual brand strategy plans. Manage all designated brand IP with legal,ensuring all trademarks are kept up to date for the relevant jurisdictions 3. Brand Activation Work with the marketing manager to developthe optimal mix of consumer communication foreach brand, across channelsand markets Harness insights to create magnetic andeffective brand activations that drive consideration, trial /frequency among our targetconsumers Inspireagencies (creative, media buying, BTL, packaging, digital, PR, productdevelopment, research) on a day-to-day basis to deliver breakthrough output Lead the implementation of marketing plansfor the brands (ATL & BTL programmes) across channels and markets Oversee primary and secondary packaging development and refreshes Ensureall marketing programmes are recruitment or frequency focused, and evaluatedagainst set KPIs Be accountable for all communication for the brands across all touch points; ensure that the brands positioning and identity guidelines are reflected in all marketing communications and outputs Align closely with Commercialand CII teams to deliver trade plans, ensuring standout for sales promotionsand on time delivery of seasonal and category events Developand deliver strategic brand initiatives that contribute to growth targets inkey export markets 4. Innovation Collaborate with the CII team in the development and implementation of a business and brand innovation strategy, to include: Membership of Innovations cross functional teams; provide consumerinsight and marketing input to concept ideation and co-creation Driving high priority ideas through developmental barriers with rigourand flexibility to achieve the optimum outcome Work with the MarketingManager to build the case for marketing investment behind new launches, anddelivering the agreed outputs Measuring outcomes and taking keylearnings from each project 5. Support the constant evolution of themarketing function as a growth engine for the business Be the Champion of yourbrands throughout the business via a passionate and energetic approach torelationship building Build credible,collaborative and sustainable working relationships throughout theorganisation, to drive strategic alignment, identify common goals and deliverintegrated activation. Understand the retail,consumer, and media landscapes; demonstrate forward thinking, creative flair,initiative and agility This is not an exhaustive list and may be subject to change andamendment. Experience andQualifications: Demonstrating the ability to build and manage relationships with internal and external stakeholders, the role holder will be accustomed to working with cross functional teams, and delivering collectively as a team, as well as individually. Exposure to working in a fast-paced organisationand passionate about building brands and championing the consumer will also bekey drivers. Inaddition, the post holder will offer: Relevant thirdlevel education in Marketing/Business or similar Minimum 7 years of Marketing, Strategy or Market Research experience International marketing experience will be a distinct advantage Proven track record in delivering best in class strategic brand plansand brand building activations Excellent communication, time management, organisation and presentationskills Versatile, self-motivated and results driven Professional, ambitious and dedicated, you are able to workindependently and have a pro-active attitude Flexibility to travel on an ad hoc basis

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